Nixon is a company in it’s relative infancy, in the world of time pieces there is more heritage and history than you can shake a stick at: Rolex, Tag Heuer, Breitling, Bvlgari, Omega all have elaborate back stories usually involving some other notable trade such as aviation or nautical navigation. Nixon makes up for it’s lack of heritage by coming up with contemporary, provocative and colourful designs, the voguish feel of these watches is achieved by using high quality modern materials until now rarely seen around the wrist. The popularity of the products Nixon has been putting out has made the jewellery elite sit up, take notice and put out their own products in less traditional materials, most noticeably Chanel’s J12 coming in both black and white ceramic, though while the others are treading water to keep up Nixon remains ahead of the pack pushing the boundaries and combining new designs with new materials.
The most famous of Nixon’s watches, The Player, is available in a multitude of materials including stainless steel, ceramic and now rubber, with a single jewel in the 6 O’clock position and many a colour to choose from including the brand new black and purple rubber The Player and Nixon keep going from strength to strength.
Nixon watches are ridiculous, over hyped and totally brash, they are the petulant teen playboy amongst the old money and that’s no bad thing to be. For your nearest Nixon dealer click here and jump through for more pics of the black and purple rubber Player.
By jsmith | June 30th, 2009