Want a moisturiser that hasn’t been tested on animals? Bulldog has become the UK’s first cruelty-free male grooming brand to be recognised and approved by BUAV (British Union for Abolition of Vivisection) under their Humane Cosmetics Standard.
Born out of frustration that there were no options available for switched-on men who wanted to reduce the number of man-made chemicals in their bathrooms, Bulldog’s products also don’t contain controversial man-made chemicals such as parabens, sodium laureth sulfate, artificial colours, or synthetic fragrances.
Bulldog Co-Founder, Simon Duffy, said: “I’m delighted that Bulldog is the first male grooming brand to be recognised by the BUAV. Consumers deserve to know that the products that they use are cruelty free.” Bulldog is now calling on other brands such as L’Oreal Men Expert, Nivea For Men and Gillette to follow its example and make their own positions clear.