Bulldog has become the first male grooming company to launch a range of Fairtrade products. The new range, which consists of Bulldog Eco-System Shave Gel and Bulldog Eco-System Moisturiser will launch ahead of Fairtrade Fortnight (22nd February to 4th March).
The new products include amazing natural Fairtrade ingredients from across the globe. The range contains green tea from Sri Lanka, organic shea butter from Ghana, organic sugar from Paraguay, sesame seed oil from Nicaragua, and Brazil nut oil from Peru.
Bulldog Eco-System Shave Gel – (175ml, RRP £3.69) – Containing Fairtrade Green Tea from Sri Lanka, Organic Sugar from Paraguay and a unique blend of eight essential oils to soothe the skin following the rigors of shaving.
Bulldog Eco-System Moisturiser – (100ml, RRP £6.49) – Containing Fairtrade organic shea butter from Ghana, Fairtrade sesame seed oil from Nicaragua and Fairtrade Brazil nut oil from Peru and a unique blend of eight essential oils to hydrate the skin.
The Bulldog range was born out of frustration that there were no options available for switched-on men who wanted to reduce the number of man-made chemicals in their bathrooms.
The Fairtrade Foundation was established to focus on better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest and weakest producers.
It enables them to improve their position and have more control over their lives. More than 7 million people now benefit from Fairtrade, with products coming from 58 developing countries all around the world.
By shinychris | February 15th, 2010