Levi’s Launch Waterless Line

Laura Denim Leave a Comment

I have a bit of a confession to make. I pretty much never wash my jeans…Once in a while I throw them in the freezer, but that’s about it. But what if you could save millions of liters of water just by washing your jeans less? It seems this is the very idea behind Levi’s new Waterless line.

Apparently the average pair of Levi’s jeans uses 42 liters of water per washing process. The Levi’s Waterless line aims to reduces this usage by up to 96% in the finishing process. In other words these rigid jeans use virtually no water in production. Check out the fun video above announcing the campaign.

By Laura | January 24th, 2011