Last week Brandish was invited to celebrate 135 years of Jockey Underwear, at an impressive international catwalk show. The show saw the brand go back to its roots, showcasing a number of heritage pieces from its original collection in 1879, before introducing some of Jockey’s more updated collections for A/W 2011.
GQ Editor Dylan Jones, hosted the night and provided the audience with product highlights from Jockey’s 135 history, from its beginnings with predecessor Samuel T Cooper and classic all-in-ones, to the space underwear created for NASA and the 3D Innovations collection of today.
The Models moved through different eras through in a highly choreographed show, that even featured dubstep at one point. The new collections that were revealed within the catwalk, included the latest USA Originals range, meant to encapsulate the ‘American Way of Life’, the Urban Luxury range and Countryside range, representing the North American outdoors.
Overall it was a great night and a really fun way to not only see how Jockey have grown as a brand, but how their product has really developed over the years. Trust me, I am glad no one is rocking the onesy anymore!
By Laura | March 29th, 2011