Yesterday we went to check out the opening of the Casio G-Shock West store in the heart of Covent Garden.
When we walked in the front door we were greeted by a live street art installation – meant to serve as a dynamic celebration of the transience of the space and G-Shock’s passion for the spontaneous creativity of the underground art scene.
The new store stocks all the latest G-Shock, Baby-G and G-Shock Premium watches. As I mentioned in my article yesterday I have not really been following G-Shock, and honestly did not have huge expectations for the brand. However, any hesitations I once had were completely gone after checking out the new collection. It really feels as though they have given their classic watches new life through new colour ways and shapes.
A definite highlight of the collection was the limited edition collaboration with revered graffiti artist KRINK , the G-Shock DW-6900KR. This watch epitomises the resilience and toughness associated with graffiti culture and blends a classic G-Shock shape with the iconic silver colouring distinctive of KRINK’s style. The watch comes with a number of useful features including water resistance of up to 200 meters, world timer, full auto and flash alert lighting.
To celebrate the opening of the store, G-Shock will be offering 20% off your first purchase (until May 31st), so get down there soon to check it out.
By Laura | April 1st, 2011