ASOS Urban Tour – The 2011 Fall/Winter Collection

Laura Brand Spotlight, features Leave a Comment

Its no secret that we are big fans of ASOS here at Brandish, and we can’t wait to see what they will be rolling out for their Fall/Winter 2011 collection.

To launch the collection they have created a brilliant new interactive website called ASOS Urban Tour, exploring street trends in London, Paris, Berlin, LA, and New York. The Paris video (above) follows an in-line skating crew taking the viewer on a city tour, while showing off some key pieces from the collection.

ASOS consistently demonstrate a fantastic understanding of the current fashion landscape and trends, which once again is reflected in their diverse seasonal offering. Anyways make sure to check out the rest of the campaign here.