Liam Gallagher’s clothing label Pretty Green has announced a collaboration with the reissue of The Who’s Quadrophenia – The Director’s cut.
To mark the collaboration‚ Pretty Green has designed a limited edition parka made legendary by Jimmy from the Quadrophenia album cover. The album tells the tale of a young mod and his struggle to come of age in the mid-1960s.
The Parka has been an iconic image since the album was released and Pretty Green is planning to revive it with 100 limited edition jackets costing £500 each, available from the Pretty Green Carnaby Street store.
Says Liam Gallagher: “As I’m a massive fan of The Who, and Quadrophenia being one of my favourite albums of all time, it’s an honour to be associated.”
Pretty Green will also be showcasing Pete Townhend’s archives of notes, desk diaries, photos and original lyrics from the making of Quadrophenia alongside album artwork and outtakes in a never been seen before exhibition at their flagship store in London’s Carnaby Street. The exhibition opens to the public on Thursday 27th October.