Nike Basketball: “Basketball Never Stops”

By Laura on October 31st, 2011 3 comments

The NBA lockout may have been extended until November 30th, but that hasn’t stopped Nike from rolling out their new campaign “Basketball Never Stops’”

The ad features some of the finest players in the game including: LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire, with cameos from Questlove, J. Cole and Duke’s Coach K. All focusing on their undying love, passion and dedication to the game of basketball.

With fans the most hurt by the lockout… the campaign plays on emotions and works as a bit of a PR job to protect the NBA’s public image. It will be interesting to see what happens if the entire season does go down the drain.

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