Threadless sells $300,000 t-shirt to raise money for UNICEF

Laura Brand Spotlight, Clothing, features Leave a Comment

With the worst humanitarian crisis in the world currently unfolding in the Horn of Africa, Threadless, BBH New York and the U.S. Fund for UNICEF have partnered to launch GOOD SHIRTS: a unique clothing line with 100 percent of the donations going to the U.S. Fund for UNICEF to support relief efforts in the famine and drought-affected region.

We love the idea behind the Good Shirts collection, as each shirt represents aid items urgently needed in the Horn of Africa and is available at the cost of those items. So if you make a donation of $18.57, the exact cost of three insecticide treated mosquito nets, you will receive a t-shirt featuring a foiled mosquito. One generous individual donated $300,000, the cost for UNICEF to transport aid from Copenhagen to Nairobi, and in return received a shirt featuring a cargo plane. Its a simple yet effective way of creating awareness of the humanitarian crisis currently unfolding in Africa.

Shirts are currently available on Threadless here.