How do you communicate a fragrance online? Swiss brand Victorinox has found a fun way of doing just this, with the first interactive underwater 360° video. Shot in a picturesque Swiss lake, the movie’s perspective can be altered by the viewer to encapsulate the experience of a brisk lake swim. The video aims to merge interaction and the breathtaking landscape into a near-physical experience to trigger the feeling of well-being and freshness as exemplified by Victorinox Fragrances.
Check out the video above and don’t forget to order a free fragrance sample.
By Laura | December 31st, 2011