Valentine’s Day – Lingerie buying guide for men

Valentines day is next week, so we imagine many of you will running around this weekend trying to find the perfect gift.
To help you out we spoke to Soozie Jenkinson, Head of Lingerie Design at M&S, to find out her top five fail-safe tips to help you choose your lady the ideal lingerie gift for Valentine’s Day…

1. CONSIDER HER STYLE
If she’s an elegant and sophisticated dresser, look for luxurious fabrics and detailing. If she likes to feel feminine and pretty go for lace and florals, and if she’s a bit of a fashionista then keep your eye out for on-trend prints and jewelled colours.

2. MAKE SURE YOU GET THE SIZE RIGHT
Don’t just guess! Raid her lingerie drawer, look for something she has bought recently and loves wearing, and write the size down. You won’t be in her good books for buying lingerie that’s too small, or too big, and she’s much more likely to wear it if it fits well and feels comfortable to wear.
The shape is really key because some women love wearing balcony bras, (a traditional style which gives maximum uplift and a fuller shape) whilst others love wearing plunge bras (a modern shape which lowers / dips in the centre and gives a great cleavage). Brazilian knickers are the knicker shape of the moment, but she might be a short or even a thong fan. Don’t feel overwhelmed – get clues from her existing collection to see what she feels suits her best.

3. CONSIDER A TOUCH OF LUXURY
Every girl loves luxurious lingerie so consider silk lingerie as her special gift. Silk lingerie will be on every woman’s wish list so treat her to something special because it feels extravagant and sensual to wear.

4. TRY NIGHTWEAR IF YOU’RE UNSURE OF HER SIZE
If you’re worried about getting her bra size wrong then consider nightwear or loungewear. Pyjama dressing and vintage glamour looks are so on trend right now you can’t fail but to get it right – and guarantee cosy winter nights in cuddling by the fire. Every woman loves pretty, cosy PJ’s.

5. FINALLY, REMEMBER TO BUY FOR HER AND NOT FOR YOU AND SHE’LL LOVE YOU EVEN MORE!
Yes, red and black sets can be extremely sexy, but there’s so much more choice in lingerie and sleepwear today that you can really be sure to choose something that will be loved by you both and won’t end up hiding at the back of her draw.
If you are far too embarrassed to venture in to a lingerie department, don’t fret because lots of retailers offer products online with next day delivery. Choose wisely and you are sure to have a memorable Valentine’s Day!

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Laura





LauraValentine’s Day – Lingerie buying guide for men