Fancy a fashion-fix with your musical high at this weekend’s Coachella 2012 festival? Then you’re in luck; Lacoste are out on the campaign trail for their new Lacoste Live label, and will be rolling up to the Californian camp with a pop-up shop in tow.
It’s actually quite an impressive feat of engineering too, like a Transformer with a penchant for tailoring. Housed in a metal container, the shop unfolds mechanically to reveal a 480 square-foot retail space.
There will also be interactive listening spots with artists playing at the festival, all day pool parties and, if the above image is anything to go by, a red rocking crocodile play chair. Nice.
Heading down to Coachella festival this weekend? Damn, we’re envious. At The Drive-In reformed? Pulp? You’re in for a treat! Get primed for the party with the Coachella Spotify playlist embedded below!
By Gerald Lynch | April 11th, 2012