Sure, so we’re still in the doldrums of April showers, but the summer sunshine is surely just around the corner now, so it’s time to whack out your pasty forearms and dive into some short sleeve tops.
Comfy yet flexible enough to work in both formal and casual occasions, men’s staple the polo shirt is a must-have in any wardrobe. Leading the charge in the cut this summer are French brand The Kooples, whose new Sport range has a superb selection of polo shirts in all manner of styles and shades to suit practically all tastes.
From primary colours to pastels, short sleeves to long, ribbed colours to embroidered trims, The Kooples have probably the best range of polos from any brand this year we’ve seen so far, and are doing well to push their wares.
Indeed, their pumping plenty of cash into the marketing campaign for the range, enlisting ex-Manchester United madman and sometime-actor Eric Cantona and his wife Rachida (pictured top). As pretty much the most recognisable French sports personality on UK shores (aside perhaps from Thierry Henry and his va-va-voom) they’ve got the campaign pitched pretty much spot on in our opinion.
If we were to pick one stand-out item, we’d go for the red “Very light cotton pique polo” with white colour. We can see Cantona knocking a few past Peter Schmeichel on the training ground wearing that one!
Prices start at £80 and go up to £120 for long-sleeved polos.
By Gerald Lynch | April 18th, 2012