Fancy smelling like James Bond? No, it’s not some clever olfactory disguise devised by the inimitable Q, but rather a new men’s aftershave called 007 from P&G launching exclusively online and in-store at Harrods from 15th August 2012.
Harking back to the Fougere perfumes of the 1960s (arguably the first “hero scent” range for men), the 007 Fragrance “flawlessly combines irresistible sophistication with uncompromising masculinity [...]culminating in a robust signature scent which embodies the duality of Bond.”
Ingredients include the strong vetyver, blended with lavender and apple, all packed in a glass flacon bottle as sleek as some of Bond’s motors.
“It has been an exciting experience coming together and working with P&G to create the debut James Bond fragrance,” said Keith Snelgrove, global business director of James Bond’s production house EON.
“This is a special year for 007, and we are thrilled to launch this distinctive and sophisticated scent during Bond’s 50th anniversary year.”
Expect to pay £32 for 75ml bottle and £42 foe a 125ml bottle.
By Gerald Lynch | July 30th, 2012