Well Prince did it. And now it seems that Snoop – real name Calvin Cordozar Broadus Jr. – has done it. The artist formerly known as Snoop Doggy Dog, then Snoop Dogg, wants to be known from this day forward as Snoop Lion after undergoing a spiritual rebirth during a stay in Jamaica.
In this video, we see Snoop – wearing his adidas Chile 62 tracksuit – along with his giant dreadlocked Lion introduce adidas’ latest Space Diver trainers from the top of a very tall Foot Locker building – as you do.
Inspired by basketball, these hi-top trainers feature a unique reversible strap and are available in two different colour ways: navy with pops of green and accents of silver leather; or white/blue/red in bold white leather with pops of red and blue.
The Space Diver trainers line will be available exclusively at Foot Locker stores from this month while the next products in the line up are set to be a windbreaker jacket (in black or grey) and a Chile 62 jacket track top in black nylon.
Want to win a pair of Space Diver trainers? Well adidas and Foot Locker have three pairs a day to give away to those who tweet about how they would them feel using the hashtag #inmyspacedivers. For more information about the competition visit http://unr.ly/PYphXb
You can see Snoop Lion introduce the Space Divers in this video below:
This post is sponsored by adidas and Foot Locker.