Set to launch on September 25 is a new Autumn/Winter 2012 collection from Puma and ASOS. Boasting sport finishes and fashion shapes, the products will all feature embossed rubberised branding along with the ASOS Black x Puma logo.
The 40-piece collection comprises contemporary, modernised classics – strong tailored designs with a timeless sporting heritage – from gilets and padded jackets to T-shirts and knitwear, all topped out with exclusive ASOS Black x Puma bags, hats and belts.
To mark the launch, filmmaker Ben Newman has documented the lives of Brazilian graffiti collective, the Pixadores – see video below. Based in the Sao Paulo, they are regarded as being at the forefront of free expression and street culture, bombing the city with spray paint and foam rollers at night.
Involved in a renowned protest which took place in the Pavillion of the Arts Biennial of Sao Pauolo in 2008, they painted the white walls with messages of protest such as ‘down with the dictatorship’ and one of their activists, Caroline Pivetta de Mota, was even arrested.
With their blend of cultural content and guerrilla style, the Pixadores are considered the perfect ambassadors for ASOS Black X Puma’s latest range. Their message, ‘Be A Creator’, is also shared with the latest campaign. People are encouraged to express their creativity by sharing pictures, drawings, designs and videos using the #Beacreator tag.
Post sponsored by ASOS
See the video featuring the Pixadores below:
By shinychris | September 18th, 2012