Gold Medal Style Winners: a look back at the standout style moments of the London 2012 Olympics

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London’s always been an edgy trendsetter, and this summer it showed that sport can be just as sexy as the catwalk, thanks to some standout style stars on the track. Kate Moss, Naomi Campbell and Karen Elson may have strutted their stuff in Alexander McQueen to close the games, but when it comes to memorable fashion moments, this year’s gold medals go to these guys.

Mo Farah

Britain’s golden boy of the track and field, Mo became a double Olympic champion at the 2012 Olympic Games, taking gold in both the 5,000 and 10,000 metres in breathtaking style. And as well as his eye catching smile as he crossed the finish line, Mo grabbed our attention with his custom-designed Nike Zoom Victory Elite neon-yellow spikes. He wasn’t the only one to step into the in-your-face trainers; in fact, more than 400 athletes wore bright yellow sneakers from the specially created Nike Volt range over the course of the games. The reason? Their high tech Flywire technology forms an ultra-lightweight upper, woven using featherweight single thread, to create a sock-like fit. Not to mention the gleaming, golden spike plate that helped 25 of the Nike wearers win gold for real.

Usain Bolt

The fastest man on the planet looked slick in his custom-designed Puma tracksuit pre-race. Draped in black from head to toe, hood up, and with plenty of attitude, Usain looked like a winner from the start. The Jamaican kit was designed especially for the games by Cedella Marley, daughter of reggae legend Bob. Featuring slogans like ‘Positive Vibrations’, and pictures of her father on some of the track jackets, she said that she’d been inspired by her dad’s style, and wanted to merge the worlds of Jamaican music and sport with her kit design. It certainly inspired the Lightning Bolt, who went on to create a new Olympic 100m record, and take home the gold in both the 100m and 200m finals.

Sanya Richards-Ross

American 400m gold medallist Sanya Richards-Ross caused a stir on the track with her imposing, feminine look. While most female athletes choose to tie their hair back, she braided just the front, leaving her tousled curls to hang loose down her back. Brushing back her hair, she revealed a pair of blingin’ Chanel earrings too. Teamed with her Nike athletic sleeves – designed to emphasise her muscular arms and shoulders, as Sanya stepped out onto the track she ensured that all eyes were on her – and an instant threat to her competitors before she’d got off the starting block.

Yohan Blake

Another trendsetter from the Jamaican team, Yohan turned heads and caused a little controversy with his OTT accessorising at the games. Violating the strict Olympic clothing regulations, which state that athletes are only allowed to wear apparel that is sponsored by their country, he flouted the rulebook and wore an eyepopping yellow watch during the 100m final. Custom-made for Yohan by designer Richard Mille, this bit of bling was impossible to miss, and cost an eyewatering $500,000 too.

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shinychrisGold Medal Style Winners: a look back at the standout style moments of the London 2012 Olympics