One month after opening the label’s first women’s flagship store for McQ Alexander McQueen on London’s Dover Street, the label is opening its first ever store dedicated to menswear today. Opening its doors in number 9 on the Mayfair street of Savile Row, famous worldwide as the home of tailoring (the word ‘bespoke’ is understood to have originated from Savile Row when a cloth for a suit was said to “be spoken for” by individual customers), the store will provide the largest offering of men’s ready-to-wear line and accessories.
What about the street’s famous tradition of individually tailored suits you ask? There are plans to develop an in-house bespoke tailoring service which will be housed at the workshop in the basement of the house.
Sharing the same vision as the new McQueen women’s store concept, creative director Sarah Burton commented on the launch: “This new menswear store is like a homecoming for Alexander McQueen, since Lee himself was an apprentice on Savile Row, and tailoring has always been the backbone of the label. I’m excited to be able to offer Alexander McQueen menswear in our new environment that is steeped in the codes of the house.”
The store design draws inspiration from nature and the graphic lines of Francis Bacon, the skeleton, military parades and the faded grandeur of stately homes.
And let’s not forget about the clothes. For inspiration and to see what can be found on the rails in the store, check out the Alexander McQueen Autumn Winter 2012 collection here.
Alexander McQueen; 9 Savile Row, London W1S 3PF
By Elisabeth Edvardsen | October 24th, 2012