Ever found yourself wandering around your favourite boutique, uncertain which rail was menswear and which was aimed at the fairer sex? That shouldn’t be a problem come next Spring as, if Saint Laurent Paris’s New Year menswear range is anything to go by, androgyny is in.
The newly rebranded ready-to-wear arm of the legendary Yves Saint Laurent fashion house has seen its creative director Hedi Silmane pick Dutch female model Saskia de Brauw as the face of its Spring/Summer 2013 collection.
The wiry 31 year-old model looks sharp in the line’s tailoring, with her cropped cut hair and defined bone structure giving her a Jagger style swagger that many male models would struggle to pull off. It’s not de Brauw’s first gender-bending modeling stint, having done previous work during the Givenchy Spring/Summer 2013 menswear show.
Silmane is well known for his gender-neutral styles too, championing slim-fit trousers and suits for Dior Homme that have been as popular with the ladies as the men they were first aimed at. As a result, the new campaign for his debut line for Saint Laurent Paris will stress that all items are available to both genders.
By Gerald Lynch | November 26th, 2012