Last year H&M became one of the biggest clothing retailers (though Levi’s got there first) to start to take cycling seriously. Spurred on by the growth in the number of cyclists and also a little by our success at The Olympics the company teamed up with Brick Lane Cycles and launched a capsule range of jackets, retro jerseys and more
Well the second range has been unveiled and it is due to land in H&M’s 180 stores and on-line from 7th March.
The spin is that each item has been designed with the needs of modern cyclists in mind. So the items are technically suited to cycling, but still ideal for wearing all day long.
Included are water repellent rider jackets and articulated blazers, caps and more. But is is the vintage-inspired bike jerseys that caught our eye. These are very classy and are made from a mix of Merino wool and recycled polyester.
Describing the range the company says
Shirts come quilted for colder days and in plaid checks with reinforced patches on the lower sleeves. The crewneck top has a zip and ventilation holes, as well as sleeves cut for extra mobility, while the rider T-shirt has a functional pocket on the back. Rider’s trousers similar to a functional chino. Legs are cut for slightly bended knees, a reinforced crotch, and reflective tape seams on the inside leg which are visible when rolled up for extra safety.
“This collection captures the energy and excitement of Brick Lane Bikes, along with our respect for the traditions of cycling. I love how the technical details become part of the look of each piece, while the colours bring cycling’s heritage to life. I can’t wait to see guys wearing these clothes as they ride the streets of the world,” says Feya Buchwald, founder of Brick Lane Bikes.
By Ashley | February 13th, 2013