Style: John Smedley adds classic cotton polo shirts to its sale site

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I read Robert Elms’ marvellous book The Way We Wore last week. If you haven’t read it it is a fascinating, and very personal dissection of British youth cults and the clothes that were associated with them, throughout the 70s and 80s.

It descends into a quagmire of narcissism towards the end as Elms seems to spend his life chasing after stupidly expensive, and quite possibly awful, 80s Japanese suits.

Nevertheless he does take the mickey out of himself a bit so I can forgive him a great deal (not this though).

Anyhow Elms says in the book that when it comes to knitwear there is only one brand and that’s Derbyshire’s finest John Smedley. And I couldn’t agree more.

Well the brand also does a very striking line in cotton polo shirts – the sort of thing that Sean Connery wore inn the early Bonds when he needed a spot of causal.

Anyhow this shirt named the Mercer, looks great, and very Spring-like in light blue. It is also available in navy, black and peacock blue in limited stocks. They are priced at £54 down from £99. You will need to sign in to see them though.

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AshleyStyle: John Smedley adds classic cotton polo shirts to its sale site