Your next smartphone? The HTC One looks good and has some innovative features. In UK stores in March

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htc-oneThere’s a big smartphone launch today as Taiwanese maker HTC takes the wraps off its One phone.

Usually phone makers save Spring launches for the Mobile World Congress event which is next week in Barcelona,but HTC have gone early to make sure they get maximum publicity for what might be a make or break phone for the company.

So what’s good about it?

Firstly the basics – it uses Google’s latest operating system, Android Jelly Bean and sports a 4.7in (12cm) 1080p high defintion display.

But it is the body, which is made from pure aluminium that is perhaps its most striking feature. It really looks very classy.

HTC is also making a big play of the camera which they claim is the best on a mobile device. The handset also has an innovative camera mode – HTC Zoe. In short this captures short high definition videos instead of still image, so users can chose the best picture to capture the moment. Furthermore the software can then turn a gallery of still images into a collection of videos

Another key feature is BlinkFeed, which basically enables users to customise the home screen to feature the content of their choosing from both apps and websites.

HTC have lost a lot of market share to Apple and Samsung recently, so they hope that the One will prove to be a success and regain some of that lost ground.

As for UK availability

Three will have the phone for order from Friday 22nd with delivery most likely in March. Vodafone are making a similar promise. It will be on EE’s 4G network from mid-March on a number of 4G plans. One option is to pay £69.99 for the handset on the network’s £41 per month 24-month package. O2 has confirmed it will be selling the phone on March 15th on it’s On&On plan with 2GB data with unlimited calls and unlimited texts.