WISHLIST: H&M A/W 2009 Crushed Velvet Coat

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The more I write about summer clothes, and slowly accept that summer isn’t actually coming, I look to next winter and start structuring my cold wardrobe. Coats are a notoriously hard thing to get right and a single inch too short or too long can ruin not only an entire look, but an entire wardrobe (well, almost.)

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Will ReidWISHLIST: H&M A/W 2009 Crushed Velvet Coat

April 77′s summer collection

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We love Parisian label April 77′s summer collection. Entitled ‘The Apollo Program Was a Hoax’ it’s an eerie journey through deserted landscapes and as the name suggests there’s more than a touch of otherworldliness to the images.

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adminApril 77′s summer collection

Stella McCartney Menswear? Yes, Please!

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Since turning up at the Met’s Costume Institute Gala with a trinity of her Hollywood girlfriends, Stella McCartney has had a whirlwind week involving everyone from Simon Doonan (creative director of Barneys) to Michelle Obama.

While chatting to the gloriously over-the-top Doonan, Stella was asked about lending her ethical hand to a menswear collection…

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Will ReidStella McCartney Menswear? Yes, Please!

Get the Look: Marlon Brando in ‘A Streetcar Named Desire’

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When my English teacher announced we would be studying ‘A Streetcar Named Desire,’ I have to admit to a light leap of the heart as I reminisced on John Galliano‘s ‘Blanche DuBois’ collection of 1988 and Marlon Brando in all his retro glory; oozing sex appeal and hard-edged fashion prowess. With these thoughts in mind, and a bit of time spent re-watching the iconic film made in 1951, I set about creating an outfit based on the look of Stanley Kowalski.

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Will ReidGet the Look: Marlon Brando in ‘A Streetcar Named Desire’

WISHLIST: Button-detail ‘Belushi’ shirt from b Store London

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Over coffee the other day, I was talking to a friend who suffers from SAD (Seasonal Affective Disorder.) Listening to the misery of days spent not knowing what to wear each morning (friends will know of how immense the impact of fashion is upon my life!) I decided to go on the lookout for a designer who can deliver trans-seasonal clothes that will carry us males throughout the year.

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Will ReidWISHLIST: Button-detail ‘Belushi’ shirt from b Store London

Wishlist: Claude Grant Cropped Trousers from Oak

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For the British, summer is a time of seaside, (dubious) sun and 99p ice creams. It can be hard to find the perfect sun ‘n’ sea outfit and I won’t bore you with details of the economy but, basically, we should all be investing in classic investment fashion pieces.

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Will ReidWishlist: Claude Grant Cropped Trousers from Oak

Latest Hairspiration: Crash Magazine’s ‘Pale Fountain’

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It looks as if, this summer, you will be mercilessly defined by your haircut. We’ve outlined a few of the trendiest, the possible need for back up in a can, and now, I have a new look. This piece of major hairspiration comes in the form of the ‘Pale Fountain’ editorial in the latest issue of Crash magazine.

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Will ReidLatest Hairspiration: Crash Magazine’s ‘Pale Fountain’

Love The Look: Topman’s ‘Motel Arizona’ Trailer-Trash Cool!

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I know, I know; Topman has become a bit of a regular feature on Brandish but when I noticed this look on the label’s website during my regular internet trawl, I couldn’t resist commenting.

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Will ReidLove The Look: Topman’s ‘Motel Arizona’ Trailer-Trash Cool!

Topman Reveal New Look- ‘Chelsea Arts Club’

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Topman have a new mini-collection on their online shop and the look is ‘Chelsea Arts Club.’ The high street label (beloved by the Brandish team,) tells that “this smart trend is influenced by a sophisticated age where actors, artists and sartorialists mixed in exclusive members clubs…the overall look is quirky.”

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Will ReidTopman Reveal New Look- ‘Chelsea Arts Club’

Just Do It: DIY Project #1- Cartoon Trousers

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With a month long holiday in India coming up, I knew I had to get some stand-out holiday wear. I thought about the different eras of recreational wear and began racking the (fashion) history books for inspiration- jumpsuits, capri pants, high-waisted slacks, kaftans, tunics, dungarees…the list goes on. But then, as with all moments of fashion genius, America’s Next Top Model came on the telly and I was reminded of the genius that is Jeremy Scott.

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Will ReidJust Do It: DIY Project #1- Cartoon Trousers

Eco Chic or Recycling Freak? Coke Can Tux

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When you see a photo of a teen wearing a prom tuxedo jacket fashioned entirely from Coke cans, you have to wonder what the teen in question does with their free time. This guy, a Napoleon Dynamite-lookalike with a penchant for commercialism, has decided to venture into eco-friendly fashion and after the jump you can witness the entire creation of the waistcoat and jacket (plus bowtie!) from metal to masterpiece. Sadly, this look is more Sideshow Bob than Stella McCartney.

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Will ReidEco Chic or Recycling Freak? Coke Can Tux

Top Five: Will’s Summer Wants!

Last summer I was down at Shiny Towers and the gloriously hot days were spent writing, chatting with my fellow Shinies, trying on Drop-Crotch jeans and touring the streets in search of aspirational street style. But despite all the joviality I didn’t quite anticipate the weather (although I refuse to take the blame for that one- when was the last time we had a proper summer?) and ended up the innocent victim of SSS (that’s Skinny jeans in Summer Syndrome.) This summer I am determined to get it right, which is why I have compiled this list of fashion needs (okay, wants.)

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1. Lots of Extra-Hold Hairspray

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Will ReidTop Five: Will’s Summer Wants!

A Comic Love The Look: Dom Joly is MC Hammer on ‘Let’s Dance for Comic Relief ’09′

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This year’s Red Nose Day campaign is in full-swing and everyone from Fearne Cotton to Fern Britten is doing something funny for money. Dom Joly, the comic-genius and all-round bon viveur behind Trigger Happy TV, has joined the show Comic Relief show ‘Let’s Dance’ and last Saturday we saw him imitate the style and dance of the infamous MC Hammer.

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Will ReidA Comic Love The Look: Dom Joly is MC Hammer on ‘Let’s Dance for Comic Relief ’09′

Brandish Inspiration: ‘Landed Gent’ in the NY Times T Style Magazine

Week on week, the NY Times T Style Magazine delivers a fabulous fashion spread. Sometimes the editorial is womenswear-based and on occasion, we are provided with incredible style spark. This week’s magazine features the ‘Landed Gent’ editorial and with its vintage, Grey Gardens feel and stunning photography, I felt I had to share it!

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Will ReidBrandish Inspiration: ‘Landed Gent’ in the NY Times T Style Magazine

WISHLIST: Pete Versus Toby ‘Tipsy’ Jumper

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Pete Versus Toby are an Australian label and they are easily one of the coolest new menswear labels out there. From the incredible hair of their model to the vintage-feel of their prints, I am fast falling in love with this great label!

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Will ReidWISHLIST: Pete Versus Toby ‘Tipsy’ Jumper