Tenderloin Jacket
Heard of Tenderloin? Non? Don’t worry, not many people have, but it won’t be long before you see every fashionista worth their trendy salt bearing something with the distinct "K-7" logo. Already a hit in their native Japan, the UK has yet to have been truly graced with the the delights of the Tenderloin, mainly because there are only a couple of stockists in Blighty. That’s why I have decided to feature this super-sweet baseball jacket (£300), and bring Tenderloin to the masses!
£300 is quite a bit for a jacket, but there are plenty of affordable tees, hats, shirts and badges, all with distinctly nutty Japanese stylings. Buy something, even if it’s just for the satisfaction of saying "I was there first" to your little mate who has only just caught on. That always feels good.







Polo shirts these days seem to be the preserve of everyone, and I mean everyone. From the (fake) Hackett clad Chavs, to the trendy, little emo boys, to the toffee-nosed, Richmond-Rugby set, most blokes favour this "smarter" alternative to its collarless cousin at one time or the other.
This
Traditionally "urban wear" has simply been a byword for dressing like a giant toddler with colour-blind parents, but
The Sunday Times interviewed three young men
A light waterproof jacket is fast becoming an essential in this changeable weather. The retro nylon bomber is the easiest style to wear (jacket left, from Topman), it looks good with a variety of looks and dress down tailored shorts if you decide to brave them this summer. American Apparel’s jacket is great for layering, pick an unusual colour like their baby pink or caramel. The most technical jacket is also the most pricey, Addict’s anorak has airholes under the arm so you don’t get too schweaty and stows away in its own little bag. See after the jump for rest of the picks and product links.

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