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How The Strokes changed not just music, but men’s jeans too

Ashley Denim, Trends Leave a Comment

There’s a really interesting article over at The Guardian where Paula Cocozza looks into why Skinny Jeans have become so popular in the UK. They might not be for everyone, but since the mid noughties and in spite of the best efforts to re-market the Boot Cut – Levi’s have recently gone with Boot Cut Skinny – the drainpipes as …

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Levi’s go green with WasteLess S/S13 jeans collection

Gerald Lynch Accessories, Denim, features, Jeans & Trousers, News Leave a Comment

Green is the new black over at Levi’s, who’ve just revealed the WasteLess jeans range for Spring/Summer 2013. Revealed at a slick launch bash at London’s Farmiloe Building in Farringdon, Brandish went down for a sneak peak at the new eco-freindly denims. Each pair of Levi’s WasteLess jeans is made from a minimum of 20% post-consumer recycled content, roughly 12 to …

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Diesel Underdenim underwear is for low slacks, not “Never Nude” dudes

Gerald Lynch Denim, News, Underwear & Swimwear Leave a Comment

Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”. Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful …

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Supreme x Levi’s 2011 Fall/Winter Collection

Laura Collaborations, Denim, features 2 Comments

Supreme is at it again this time partnering up with Levi’s on their new capsule collection for Fall/Winter 2011. The collection features a number of standard staples from the American denim giant, including Levi’s 505 Zip-Fly Jean, a Chambray Work Shirt, a Trucker Jacket in leather and suede, a Denim Down Vest and Denim Bell Hat. Although I love the …

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The Commuter by Levi’s

Laura Clothing, Denim, features Leave a Comment

In May, Levis introduced the Commuter line. The latest collection aimed specifically at cyclists. In order to highlight the features of this groundbreaking product they have created a short video dubbed The Commuter. The moving background sets the tone, as we see the different features of the jeans in action. These technical jeans are surprisingly affordable and a great purchase …

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Levi’s Commuter Cycling Series

Laura Brand Spotlight, Clothing, Coats & Jackets, Denim, features, Sportswear 3 Comments

Levi’s latest collection aimed at cyclists has been creating a lot of buzz this week and it is not hard to see why. Their debut cycling line draws on their workwear heritage, while incorporating technical functionality. One of my favourite pieces from the collection is the Trucker Jacket, based on a 1967 design. It’s long cut with a slight drop …

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CAT S/S 2011

Laura Clothing, Denim, T-shirts, Polos & Shirts Leave a Comment

The CAT spring summer collection is out pulling inspiration from urban/street wear looks. This seasons collections included 1904, Urban Utility and Steel Blue. The1904 collection focuses on vintage inspired distressed graphics and fabric appliquéing, which is worked through trucker caps, soft jersey t-shirts and a checked cotton poplin shirt. The colour palette is primarally made up of navy, khaki and …

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