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How The Strokes changed not just music, but men’s jeans too

There’s a really interesting article over at The Guardian where Paula Cocozza looks into why Skinny Jeans have become so popular in the UK. They might not be for everyone, but since the mid noughties and in spite of the best efforts to re-market the Boot Cut – Levi’s have recently gone with Boot Cut Skinny – the drainpipes as …

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AshleyHow The Strokes changed not just music, but men’s jeans too
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Levi’s go green with WasteLess S/S13 jeans collection

Green is the new black over at Levi’s, who’ve just revealed the WasteLess jeans range for Spring/Summer 2013. Revealed at a slick launch bash at London’s Farmiloe Building in Farringdon, Brandish went down for a sneak peak at the new eco-freindly denims. Each pair of Levi’s WasteLess jeans is made from a minimum of 20% post-consumer recycled content, roughly 12 to …

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Gerald LynchLevi’s go green with WasteLess S/S13 jeans collection

Diesel Underdenim underwear is for low slacks, not “Never Nude” dudes

Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”. Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful …

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Gerald LynchDiesel Underdenim underwear is for low slacks, not “Never Nude” dudes
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The case for red trousers – not just for toffs and hipsters

As a feckless youth in the mid 80s I once bought a pair of red trousers. I chose them because all my favourite 60s bands seemed to favour brightly coloured trews in their key end of the decade psychedelic phase. I figured that if they were good enough for Jagger and Davies then surely they were good enough for me. …

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AshleyThe case for red trousers – not just for toffs and hipsters
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Supreme x Levi’s 2011 Fall/Winter Collection

Supreme is at it again this time partnering up with Levi’s on their new capsule collection for Fall/Winter 2011. The collection features a number of standard staples from the American denim giant, including Levi’s 505 Zip-Fly Jean, a Chambray Work Shirt, a Trucker Jacket in leather and suede, a Denim Down Vest and Denim Bell Hat. Although I love the …

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LauraSupreme x Levi’s 2011 Fall/Winter Collection

The Commuter by Levi’s

In May, Levis introduced the Commuter line. The latest collection aimed specifically at cyclists. In order to highlight the features of this groundbreaking product they have created a short video dubbed The Commuter. The moving background sets the tone, as we see the different features of the jeans in action. These technical jeans are surprisingly affordable and a great purchase …

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LauraThe Commuter by Levi’s
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Levi’s Commuter Cycling Series

Levi’s latest collection aimed at cyclists has been creating a lot of buzz this week and it is not hard to see why. Their debut cycling line draws on their workwear heritage, while incorporating technical functionality. One of my favourite pieces from the collection is the Trucker Jacket, based on a 1967 design. It’s long cut with a slight drop …

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LauraLevi’s Commuter Cycling Series
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CAT S/S 2011

The CAT spring summer collection is out pulling inspiration from urban/street wear looks. This seasons collections included 1904, Urban Utility and Steel Blue. The1904 collection focuses on vintage inspired distressed graphics and fabric appliquéing, which is worked through trucker caps, soft jersey t-shirts and a checked cotton poplin shirt. The colour palette is primarally made up of navy, khaki and …

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LauraCAT S/S 2011
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Levi’s Launch Waterless Line

I have a bit of a confession to make. I pretty much never wash my jeans…Once in a while I throw them in the freezer, but that’s about it. But what if you could save millions of liters of water just by washing your jeans less? It seems this is the very idea behind Levi’s new Waterless line. Apparently the …

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LauraLevi’s Launch Waterless Line
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The Death Of Organic Denim

At one point the majority of denim brands Levi’s, 7 For All Mankind, Earnest Sewn, and J Brand offered at least one pair of organic cotton jeans and while it may have seemed like a gimmicky sales tactic, cotton is one of the worst offenders when it comes to the use of chemical pesticides and fertilizers. In fact the Sustainable …

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LauraThe Death Of Organic Denim