Generic Man are a brand who believe in the no logo approach to clothing. So much so that they’ve created a whole new term to describe the person who’s interested in clothes without logos. That term is ‘newdult’.
According to the Brandon Day and Kevin Carney, the creators of Generic Man, “The generic man doesn’t need branding and logos to make him feel confident or stylish. He understands the significance of quality construction and clean, simple, refined lines. The generic man is confident enough in himself to accept simplicity.”
Regardless of whether you like the term ‘newdult’ or not, The Generic Man have created a wearable collection that can easily fit into anyone’s wardrobe.