Archive for the ‘Grooming’ Category

Accessories, Grooming

Science of Shaving: we check out Gillette’s cutting edge technology

By shinychris on March 20th, 2013

High Speed filmingEvery morning dozens of men visit the Gillette Research and Development Labs in Reading just to shave. There they are watched by scientists through two way mirrors in little booths to see how exactly how they perform the act.

“Everyone is different,” explains Troy Nimrick, Director, Gillette, Global Blades and Razors R+D . “Some take just around 100 brush strokes and are finished in a couple of minutes, others take over 700 brush strokes and are shaving for over 20 minutes.”

Everything about the way these men shave is measured from the pressure they apply when holding a razor (anywhere from 100 grammes to 1Kg) to the angle of the blade as it comes across their face. Apparently, some men even drag the razor across their lips when shaving which, considering it is many times sharper than a scalpel, shows a little too much faith in the product for my liking.

“It’s just as well everyone is different, otherwise they wouldn’t need us,” jokes Troy before taking a group of journalists from all over Europe off to the labs where around 120 people are responsible for bringing us the latest cutting edge technologies (get it?).

3D Motion Capture

Unfortunately we’re banned from using mobile phones and digital cameras on the premises (they say it’s because of fears of chemical combustion but I notice staff members have their own mobiles so can only assume they are paranoid we are going to run off and sell their industrial secrets to Remington or Bic). So instead it’s back to the good old days of notebook and pen! Nevertheless it’s a surprisingly interesting day – who would have thought that so much could go into producing the humble razor?

Rapid prototyping facilityIncluded is a visit to a 3D Motion Capture department where users are fitted with sensors on their skin like those used for special effects in movies or video games to see how they move their arm when they shave, how they hold the razor and how they move it across their face.

The results are then plotted on a computer screen, analysed and shared with other departments including design to ensure the optimum shaped razor is produced for all types of users. There’s even a 3D printing department (see image left) that can make prototype razors out of polymers for testing and which one day may be sophisticated enough to produce the razors themselves.

Jelly face

While the adverts tend to show hi-tech graphics where the blade chops through straight hairs like a woodcutter ploughing through a dense, flat forest of trees at high speed, the reality of shaving is actually very different and a lot more gruesome. Using advanced filming techniques at 30,000 frames per second (compared to 25 frames for standard film and TV), Gillette is able to see exactly how the blade interacts with the skin.

“It’s a bit like trying to cut copper wire in jello (jelly),” explains Gillette’s Troy Nimrick. Hairs, which are very tough, grow out of the skin at all sorts of strange angles and even when the first blade tries to cut through them the chances are it won’t take them out completely. Wetting the skin prior to shaving is essential because it makes the hair a lot less brittle and easier to cut through but it’s still clear that multiple blades are better than one.

Whether that means you need to have five blades is another matter. Gillette introduced its first five blade razor, the Gillette Fusion, back in 2005. And while some cynics at the time were critical of the need for five blades, and the high cost of the blades, Gillette insists the solution was technologically far superior than its predecessors.

“We only ever introduce products where our research shows that twice as many people like the new design more than the old,” insists Troy Nimrick. Interestingly, Gillette points out that the patent for the first five blade razor was actually filed by Italian Mino Pelizzola back in 1929, but it has taken this long for the technology to catch up with the concept – in particular the ability to produce multiple blades in a single device which are close enough together for an optimum cut (apparently just 1.05mm between the blades).

Style and sensitivity

Though Gillette remains tight lipped on what’s next for the humble razor it’s clear that products which style facial hair – as well as other hairs on the body – are one key area of development. Launched last year in time for prostate cancer fundraiser, Movember, the Gillette Fusion ProGlide Style was developed in conjunction with Braun Technologies and is a powered razor designed to capitalise on the trend for more sculpted facial hair (as opposed to the old straggly beard look).


Another important focus for Gillette is sensitive skinned men. Once seen as something only women suffered from (or at least admitted to), sensitive skin is clearly a massive problem for men too.

Approximately 70 per cent of men wet shave on a regular basis with 52 per cent admitting to doing so less often as a result of having problems with sensitive skin. While perhaps not surprisingly Australia has the lowest number of men ‘admitting’ to sensitive skin (around 50 per cent) this figure rises to around 60 per cent for men in the UK, over 70 per cent of men in Russia, Poland and Spain and over 80 per cent of Italian men. Environmental factors such as UV, wind and cold are seen are seen as the major contributing factors as is stress.

Gillette Fusion Silver Touch

As a sufferer of sensitive skin myself I thought I’d try Gillette’s latest solution to the problem: a Gillette Fusion ProGlide Silver Touch razor. I was also supplied with more tubs of cream than the wife has around the side of the bath – and that’s a lot.  As well as the sensitive skin shave gel there’s also Sensitive Balm and Moisturiser (though I must admit I couldn’t bring myself to use the Moisturiser because it just sounds, well, too girly to me). What’s really good about the razor, apart from that it’s much easier to get out the box than previous Fusion Razors that I’ve used thanks to recycled packaging, is that it is powered with a single Duracell AA battery (included).

Although I think wet-shave razors give you a much cleaner shave than electric shavers, I’ve always been a bit wary of them thinking they are going to scrape half my face off. Which is why I tend to shave infrequently, usually only a couple of times a week at the most. To me the Fusion Silver Touch seems like a good solution to the problem. It has the five blades of the Gillette Fusion (actually six if you count the one on the back which you can use for your nasal hair – I only just found that out). But because it’s powered you don’t have to press so hard on your face to shave the hairs off. It’s a bit like the difference between a standard toothbrush and a decent electric tooth brush. And what’s more at around £10-£15 it’s not much more in price than a standard non-powered razor (there is a manual version of the same razor for those who don’t like the electrical noise/feel).

I have to say I was pretty impressed. I thought the manual Fusion was a good razor when it came out a few years ago, but always a little rough on my skin especially when tackling a few days growth. In contrast, the Silver Touch seemed to chop through a week’s growth in an instant and didn’t feel rough at all.  I didn’t even have to hold the razor that hard for it to work well. I still can’t imagine shaving every day – it’s such a chore and blades are so expensive- but at least I’ve found a razor that works really well and doesn’t leave me feeling like a Ronnie red face!



Eau de Bonnie Prince Billy – Will Oldham launches his very own fragrances

By Stefano on December 4th, 2012

There’s a long hisory of female pop stars launching their own fragrances in a bid to prise just a few more quid from the pockets of their teenage fans.

But hoary old alt-country types haven’t tended to dabble too often in the cologne market – well not until now. For Will Oldham, probably better known to you as Bonnie Prince Billy, has collaborated with Sanae Intoxicants to create his very own fragrance. the bottles go on sale today priced at $220. (Samples are also available upon request.)

Diane Pernet’s blog has the skinny on the fragrance

“It was originally based off a palette Mr. Oldham shared with SANAE INTOXICANTS which included a note of his own inspiration: the scent of the Agarwood tree, also known as ‘oud’ which is not only a fragrance that has been used in perfumery dating back to the most ancient times, but also a beautiful Middle Eastern string instrument.”
In addition to the oud scent, the limited, handcrafted fragrance includes “Egyptian jasmine, French mimosa, and the rare, exotic oils of Mukhallat and kewda.”

Sounds great. Get it here.

Via Pitchfork


Bacon shaving foam: It exists, and you can buy it NOW

By Gerald Lynch on November 30th, 2012

I’m not sure whether I’m made disgusted or ravenous by this piece of news: J&D Foods have announced that they are to sell a limited edition run of Bacon Shaving Cream. Yep; a porcine-based lather to wet your chinny-chin-chins with.

The J&D Foods website even has a section called “Ridiculous Bacon Products”, where all manner of porky treats can be purchased. Baconlube, anyone? Sounds like something Jay from The Inbetweeners would come up with. We can totally get onboard with Bacon Flavoured Mmmvelopes though; bacon-flavoured envelopes that taste like a rasher when you lick the sealing strip.

It may be the most amazing site of all time, actually; spend over $30 dollars and they even send you a bacon-scented rose for free.

If you’re after the shaving foam though you’d better hurry; it’s a limited run of just 2500 jars.

Click here to check it out.


Take care of your skin with new Dove Men+Care face range

By Elisabeth Edvardsen on November 19th, 2012

Just as guys like their women to look their best, women also like their men to be well-groomed. If you fall into the category of men whose skin care regime consists of a quick wash with any old soap, followed by shaving with a blunt, old razor and overdosing on aftershave, here’s a little tip: change it. There’s nothing less sexy than cuts from using that old razor, dry skin and blackheads…

Luckily, help is at hand! The new Dove Men+Care Face Range offers a cutting edge line of products to make you look and feel your best. Building upon the existing Men+Care deodorants and shower gels, the face range consists of cleansers, post-shave balms and moisturisers designed to end skin discomforts.

Each product has its own unique fragrance created by fragrance expert Ann Gottlieb. Choose between four ranges: Hydrate+, Sensitive+, Revitalise+ and Deep Clean+ depending on what your skin needs.

Need more help? Here are some top man-tenance tips courtesy of Dove:

1. Morning and night, was your face.. with a face wash for men
2. When washing your face, dry and moisturise. And don’t use your partner’s, invest in your own
3. Shave with a cream, foam or gel – whichever you prefer
4. After shaving, use a post-shave balm – it takes 10 seconds for hours of comfort

The Dove Men+Care range is available now from Boots.

features, Grooming

MOVEMBER: Getting a Mo Bro shave at the Gillette “The Best A Mo Can Get” barbershop

By Gerald Lynch on November 16th, 2012

16 days into Movember 2012, and taches up and down the land are starting to look like Basil Brush’s tail. Mo maintenance ain’t easy but, for a prostate cancer bashing worthy cause, men up and down the land are persevering, battling through the bedtime rebukes of their partners and the back-of-the-bus jibes from school kids.

Thankfully, Gillette have spotted that a few of us might need a hand keeping our facial fluff looking respectable, and have opened up their “The Best A Mo Can Get” pop-up babershop at 10 Newburgh Street, just off of London’s uber-trendy Carnaby Street. Offering free trims for all Mo Bros that pass through its doors, Brandish took our most hairily-blessed Mo Bro Perrie down to have his impressive lip-wear touched up.

With pro barbers on hand to offer tips and tricks for the best Mo maintenance,  as well as complimentary drinks and luxury hot towel shaving experiences, Perrie’s mouser went from droopy to Dali-worthy in minutes.

With the shop decked out like a 1940s members club, complete with leather furnishings and games rooms, the barbers used Gillette’s Fusion ProGlider Styler, a 3-in-1 styling tool “based on performance driven design”, to get the job done.

Offering a precision edging blade, it let the team trim the loose waves of Perrie’s lip locks, with an ergonomic grip that prevents the line from slipping when perfecting the “Craig David Chin Strap”. Sporting blades said to be thinner than a surgeon’s scalpel,  the Fusion ProGlider Styler gives the closest shave this side of a cut-throat, according to Gillette’s expert grooming team.

Blasting out choice cuts from Curtis Mayfield’s Superfly album while the bantering barbers slashed away at errant stubble, The Best A Mo Can Get barbershop has real attitude, and is definitely worth a visit from any Mo Bros struggling to keep their facial manes in check.

Gillette will be doing their part to fight prostate cancer during the Movember campaign in other ways too, aiming to donate £100,000 to the cause through sales of their Movember stamped products.

Gillette’s The Best A Mo Can Get barbershop is open to all members of the public, with a special late-night opening planned for November 22nd. There will also be a number of events including intimate DJ sets, cocktail nights and whiskey tasting sessions across the month. Check for more details.



MOVEMBER: Gillette open “The Best A Mo Can Get” barbershop for Mo Bros

By Gerald Lynch on November 5th, 2012

We’re five days into Movember 2012, the charity campaign that sees blokes growing a moustache to raise awareness of the dangers of prostate cancer. If you’re taking part, but have ended up with a tache more like Basil Brush’s tail than a finely groomed Errol Flynn number, you’ll be pleased to hear that Gillette are opening up a unique pop-up shop to cater for all your facial fluff needs.

The Best A Mo Can Get barbershop in London will offer free tache-touch-ups over the course of the month, with pro barbers on hand to offer tips and tricks for the best Mo maintenance,  as well as complimentary drinks and luxury hot towel shaving experiences.

Decked out like a 1940s members club, complete with leather furnishings and games rooms, we’re predicting plenty of Dick Dastardly tache twiddling to take place.“As part of our commitment to Movembers cause we wanted to provide Mo Bros with a gentlemanly space for their Movember experience,” said  Jared Regan, Gillette Brand Manager.

“Mo Bros are the advocates of such an important cause so by offering them free touch ups for their Mos we hope to encourage more people than ever to get involved.  Together with Movember and our Gillette consumers across the UK, we’re going to change the face of men’s health, one Mo at a time!”

Gillette will be doing their part to fight prostate cancer during the Movember campaign too, aiming to donate £100,000 to the cause through sales of their Movember stamped products.

If you’d like to visit Gillette’s The Best A Mo Can Get barbershop, head down to 10 Newburgh Street in London, just off of Carnaby Street. It’ll be open to all members of the public on 8 November to coincide with the shopping district’s Christmas lights being switched on, as well as a late-night opening on November 22nd. There will also be a number of events including intimate DJ sets, cocktail nights and whiskey tasting sessions across the month. Check for more details.

Grooming, News

Toni&Guy: Tweet back and sides as hairdressing salons get free Wi-Fi

By Gerald Lynch on November 1st, 2012

Would you rather be sending a tweet or checking your email than be telling your hairdresser about your holiday plans? Hairstyling chain Toni&Guy get this and have teamed up with O2 to offer all their customers free in-store Wi-Fi across every branch.

Toni&Guy’s 1.5million UK customers will be able to browse the web, watch videos and access social networking sites for free, letting them post a picture of their new do to Facebook while still in the chair without eating into mobile data plan allowances.

The free service will require a single one-time sign up process, which will then allow customers to automatically connect to every Toni&Guy Wi-Fi network in the country once in range.

The sign up process will also let customers connect to other brands’ networks that use O2′s free Wi-Fi service, including Debenhams, McDonald’s, Costa, Fuller’s pubs, House of Fraser, All Bar One and Café Rouge.

Ben Mein, commercial director for O2 Wifi, said:

“Hair and beauty salons are a new context for Wi-Fi and we are immensely pleased to partner with Toni & Guy given the quality and size of the audience that will be using the service. Their customers’ lifestyles mean many are time-poor so the 90 minutes to themselves is prized and, with a high penetration of smart devices, this creates a perfect opportunity for O2 Wifi and Toni & Guy to engage and enrich that experience through unique content.

“As demonstrated by the way O2 Wifi has changed the market with a truly free and open Wi-Fi service to consumers, we share the same philosophy with Toni & Guy and it will be exciting to see how we develop the relationship.”

Celeb style, Grooming, News

Arnold Schwarzenegger sports hipster crew cut for new action flick “Ten”

By Gerald Lynch on October 26th, 2012

What do you think of when someone says to you “Arnold Schwarzenegger?” I think of a man fist-fighting with the Predator, an amnesiac on Mars on a mission to “give this people der air” (sic), a time travelling robot assassin who knows now why you cry, though it’s something he can never do.

What definitely does not spring to mind when I think of the muscle-bound ageing Austrian action star are fashionable hair cuts:

But that’s just what Arnie looks to be sporting in his upcoming action/horror flick “Ten“. A short back and sides crew cut quiff number, the Governator looks a bit like a roid-rage TinTin.

Not sure how much that’s going to help his character in the film, which sounds much like an urban Predator (which would be just Predator 2 we guess, sans Danny Glover?); DEA agent Arnie sees his crack team one by one knocked off. Are they all hits from the Cartel, or is a supernatural force at work?

Expect supporting cast members Sam Worthington, Terrence Howard, Joe Manganiello, Malin Akerman and Olivia Williams to all die horrible deaths.

In other Arnie news, we may be seeing Schwarzenegger return to the Conan the Barbarian role which first brought him silver-screen fame back in 1982. “Conan the Legend“, to be produced by Chris Morgan, would discount the woeful Conan the Destroyer and recent Jason Momoa remake and deliver on the promise of “another story for another time” that concludes the original movie, with Conan sitting as king upon a throne, purveying his conquests.

Morgan says

After the original seminal movie, all that came after looked silly to me. Robert E. Howard’s mythology and some great philosophy from Nietzsche to Atilla the Hun was layered in the original film. People say, he didn’t speak for the first 20 minutes of the film, but that was calculated in depicting this man who takes control of life with his own hand. This movie picks up Conan where Arnold is now in his life, and we will be able to use the fact that he has aged in this story. I love the property of Conan so much that I wouldn’t touch it unless we came up with something worthy. We think this is a worthy successor to the original film. Think of this as Conan’s Unforgiven.

There’s been a struggle to get the film made so far, with Morgan tempted to do his own screenplay to get the ball rolling. With his only notable writing credit having been The Fast and The Furious 5, we sincerely hope someone else gets there first.


Nivea revitalising Skin Energy skincare range is the destroyer of hangover effects

By Gerald Lynch on October 16th, 2012

“Have at you, hangover bags; be gone!”

That’s the battle cry you’d expect to hear from Nivea’s new revitalising Skin Energy range, were it made up of supernatural warriors that could speak and not inanimate skincare products.

One of the first brands for men to put together a range offering restorative morning powers, Nivea’s latest Q10 line once again wants you to party like there’s no tomorrow, safe in the knowledge that you can hide the effects of a dodgy night out with their new lotions and potions.

Using creatine, guarana and taurine to boost the coenzyme Q10’s effects, there’s a face gel, face cream, cleanser, eye roll-on, shaving gel and post-shave balm to cover each element of your post-boozing session regime.

Prices start at £5.45.

For more on the range, click here.

Grooming, News

Gear up for Movember with new Gillette Fusion ProGlide Styler

By Gerald Lynch on October 1st, 2012


With the annual prostate cancer ‘Movember’ moustache-growing fundraiser kicking off in just under a month, it’s time to start looking at some new products to keep your extraneous facial hair in line. Today we’ve got the Gillette Fusion ProGlider Styler to show you, a 3-in-1 styling tool “based on performance driven design.”

Offering a precision edging blade, it’ll let you sculpt sharp hair lines, with an ergonomic grip that’ll prevent your line from slipping when you’re perfecting that Craig David chin strap.

With blades said to be thinner than a surgeons scalpel, you’ll be able to get the closest shave this side of a cut-throat, too.

“Our deep understanding of men and our strong design and engineering heritage enabled us to recognise an opportunity to better meet the complex needs of men who style their facial hair,” said  Dr. Kristina Vanoosthuyze, Scientific Communications Manager for Gillette.

“We combined two powerful and proven technologies to help men achieve their individual style with ease.”

Both the Gillette Fusion ProGlide Styler and Fusion ProGlide Clear Shave Gel are available in shops now. You’re looking at around £20 for the Fusion ProGlide Styler and £3.99 for the Fusion ProGlide Clear Shave Gel.

Key features are as follows:

  • Weight: 92g (including cartridge and battery), 83g trimmer-only
  • Length: 13.8cm; Handle width: 1.2cm; Head width: 4cm
  • Silver Chrome handle with blue accents and a black elastomer that surrounds the handle
  • Power source: one AA battery
  • Waterproof
  • 3 comb attachments for trimming to 2mm, 4mm and 6mm hair-length
  • Power Trimmer Door which opens easily to rinse trimmer (including under tap water)
  • Stylish Base and Holder that conveniently stores all three combs, the Fusion ProGlide™ attachment and the Braun Trimmer

 Over the next few weeks Brandish are going to be getting you all prepped for the annual “Movember” moustache-growing charity fundraiser, digging out the best products, gadgets and tips from leading grooming industry members to make maintaining your ‘tache as easy as possible. Keep checking back for more Movember updates, and good luck!

features, Grooming, News, Retail

Carter and Bond: London’s hidden grooming gem

By Gerald Lynch on July 23rd, 2012

Hidden a few streets away from Latimer Road station, tucked inside a studio unit on the corner of a housing estate, is one of London’s finest hidden grooming gems. Carter and Bond, established in 2002, offers traditional cut and shave services of the highest quality, as well as a store touting a range of superb male grooming products sourced from across the globe.

Entering now its tenth anniversary year, Carter and Bond’s focus on quality, hard-to-come by goods is spearheaded by managing director Joe Cotton, whose time in the armed forces helped cultivate an appreciation for the finer points of men’s grooming practices.

“We’ve found that people want to go back to quality products that they can trust and traditional grooming and shaving regimes that were being lost,” explains Cotton.

“A lot of people were finding that they weren’t getting the satisfaction they wanted from the mass market, high street products. It’s all just cheap and nasty foams and gels out of aerosol cans, full of chemicals and propellants and razors with 3, 4, 5 or 17 blades with cartridges that you need to take a mortgage out on to be able to afford.

“Whether it’s in architecture or fashion or cuisine, there’s a desire now to rediscover a bygone era, to look at how things were done in the old days. We cater for that desire in male grooming.”

Though rising rates recently forced a move from Carter and Bond’s Royal Oak home to its current location, the new shop retains the charming decor that helped make Carter and Bond so dear to its loyal customers. Model Airfix planes litter the barber’s showroom, piles of Commando comics are stacked in every corner and tin robots gaze at you from atop glass-fronted, brush and blade-filled cabinets.

It’s a unique spin on the traditional grooming emporium, but Carter and Bond’s skilled barber Mustafa’s cut and shave work is as solid as it comes. Specialising in styles from the 1950s and 1960s, a cut at Carter and Bond is a friendly, warm and carefully considered affair, while the 30-45 minute full facial and hot-towel shave is the ultimate in men’s pampering.

Carter and Bond take their niche online too, offering the same range of classic grooming products through their long-serving website. Brands like Agua de ColoniaBaxter of CaliforniaCzech & Speake, D R Harris, Dovo of Solingen, Floris, Geo F TrumperHeadBlade, Marvis, Merkur, Musgo Real, PashanaProrasoand and Truefitt & Hill can also be purchased through the Carter and Bond online store.

“As the male grooming boom took off in the mid 2000s, there were lots of bandwagon brands popping up,” explains Cotton.

“Most of them didn’t last for ten minutes. So I became cynical and skeptical about these brands and became a lot more confident in the brands that have been around for decades or hundreds of years, particularly old English brands and their equivalents in other countries.

“Because these brands are quite niche and not widely available, we find our customers are very loyal.”

In a world of flash-in-the-pan fashions and trends, Carter and Bond’s classic take on grooming style looks set to stand the test of time.

“Both online and offline, we’re in a minority,” says Cotton.

“We’ve got our speciality; there’s not many people that do what we do, and the way that we do it, and I think our customers like and appreciate that.”

The Carter and Bond barber shop can be found at 15-17 Baseline Studios, Whitchurch Road, London, W11 4AT. Open Monday to Friday and Sunday, the shave and cut services are available Wednesdays and Sundays. While you can turn usually turn up without an appointment, you’re encouraged to book roughly a week in advance, especially for Sunday sessions.

A wash and cut costs £22, a standard shave costs £27, while the full facial and shave costs £35. Double deals for cuts and shaves are also available. 

For more info, click here. 


Celeb style, features, Grooming, music

20 Most Iconic Rock ‘n’ Roll Hairstyles

By Gerald Lynch on June 29th, 2012

Rock ‘n’ roll can be broken down as follows: 10% fashion, 10% music and 110% HAIR. We know that adds up to 130%. That’s why we’re writing for a fashion site and aren’t quantum physicists. But it also acts to highlight just how important good hair can be in the making of a musical and cultural icon, and cementing the status of bona-fide rock ‘n’ roll stars. Where would Elvis be without his quiff? Or Bowie’s Ziggy Stardust without his…his unique style? On the dole queue, that’s where. Here, Brandish pick out the 20 most iconic hair styles in rock ‘n’ roll history.

Scroll down to get started!

Jim Morrison

Picture 3 of 20
Picture 3 of 20

Snake-hipped rock god Jim Morrison of The Doors was just born to be a star, wasn't he? He had the looks, the curly hair and intellect to tap into the poetry of free-loving 60s hedonism. Every cock rocker since Morrison's death has tried to channel his unique allure, but it's a pied-piper like gift that few are born with.

Grooming, News, Scent & Aftershave

Brad Pitt, male, is new face of ladies’ Chanel No. 5 perfume

By Gerald Lynch on May 9th, 2012

Marilyn Monroe, Nicole Kidman and Audrey Tautou. What do they all have in common? Well for starters, they’re all women. Obvious one that. And all beautiful. No points for spotting that one either. But, however, they’ve all also been at one point or other in their careers the face of Chanel No. 5 perfume.

Well, as of today, you can now add Brad Pitt to that list of celebs who’ve attached their faces to the most famous of ladies’ scents.

The thing is, Brad’s harbouring a deep, dark secret. Underneath those wavy blonde locks, piercing blue eyes and striking features, the Se7en and Benjamin Button star  is…actually a man!

That certainly sets Mr Angelina Jolie apart from his predecessors, and marks a bold new direction from Chanel’s marketing department.

Confirming the news in a press release today after rumours began circulating yesterday, Pitt is the first male face of the iconic perfume. A full blown ad campaign including a UK TV advertising spot is to follow in the Autumn, with Pitt picking up a cheque with a tidy seven-figure sum inked onto it.

Though Pitt’s the quintessential ladies-man and multi-generation spanning heatthrob, the 48-year old is still an odd choice by the brand, leading some to speculate that sultry Jolie may be making an appearance in the campaign at some point too.

“Hang on, aint this a site about men’s stuff, guvnor? What’s this gotta do with us blokes?” I hear you cry!

And you’d be right. With Pitt being the kind of guy that women want to be with and men want to be, there’s plenty of speculation that Pitt’s appearance with Chanel could be the start of a massive push from the brand into the male sector.

Come Christmas, you and your missus both could be unwrapping a bottle of scent sold by Pitt’s lovely mug.

Advertorial, Grooming

Sponsored video: James Charm on seduction in an elevator

By shinychris on May 3rd, 2012

 This post is sponsored by Joop! Homme

Another lesson in seduction from charming ladies man, James Charm. In Episode 8, James reveals his secrets  to seducing a lady in an elevator!

Think a lift is a stange place for hitting on girls? Then think again. No matter whether it’s going up or down, sexual tension is always up in an elevator.

Whether the lift is playing hardcore punk or salsa, the elevator provides valuable flirting minutes with an attractive beauty.

Just a few tips on things to avoid if you want to succeed with your elevation seduction techniques. First of all, if some irresistable charm machine is running up to his luxury suite then forget it – just wait for another girl and another elevator.

And unless you really are the aforementioned charm machine then do not press the ‘red button’ to prolong the stay in the elevator, or you might just get a whiff of the tear box vaporiser she has in her handbag.

And while real men do sometimes wear pink, real men don’t cry in elevators! EVER.

You can see more of James’ Top Tips in the video below:



features, Grooming, News

GOOD BEARD, BAD BEARD: Is facial hair sexy?

By Gerald Lynch on March 14th, 2012

Razors at the ready folks; a new scientific study claims to have proven that your chin chaff is about as attractive as draping a mangy cat over your face and then combing yesterday’s porridge through it.

OK, so that may be a tad extreme, but there’s a fair amount of research backing up the anti-beard brigade this time. Haven’t we spent the last few years following in the footsteps of bands like Kings of Leon and Fleet Foxes with a “back to nature” look? What else goes with the wardrobe full of plaid shirts and hunting accessories we’ve all been collecting for the last half a decade?

Without going too deep into the specifics of the Behavioural Ecology journal, which has re-ignited the debate, cultivating all that fur seems to have been for naught. The journal’s researchers asked 127 New Zealand females and 100 ladies of Polynesian decent from Samoa for their opinions on the facial hair of 10 men each from their own race (apparently the island of Samoa hasn’t been all that westernised over the years, and produces good subjects in terms of those who haven’t been too influenced by western media views on beauty). Though the Samoan test subjects were more forgiving, on the whole, the study showed that beards are out.

The conclusions drawn were, as you’d expect, a hodge-podge of evolutionary theory (there was mention of the importance of lions’ manes at one point!), finding that, on the whole, beards merely “augment perceptions of men’s age, social status, and aggressiveness, but not attractiveness”.

On the totally non-scientific filpside however, having a chat with my female friends suggested that the blokes used as bearded/non-bearded examples in the study weren’t exactly Brad Pitt to begin with, which may go some way towards explaining why so few found the guys attractive in the first place.

Which compelled us to do a short study of our own. Called “Good Beard, Bad Beard” we’ve pulled together a handful of celebrities who, for better or worse, have donned or dashed facial hair over the course of their careers.

Scroll down for our verdict on their beardy looks!

Zack Galifianakis - GOOD BEARD

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For some, beards are such an integral part of their character that getting rid of them just leads to weird, nigh-on creepy results. Take Hangover funnyman Zack Galifinakas, whose appeal lies in his off-beat sense of humour. Remove the beard and the rotund comedian starts to look just a little too respectable, and a little less relatable. And we all know that respectable isn’t funny.