Computer Kylie? Moving Maddona? Esquire Bag The ‘First Ever Digital Cover!’

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A fantastically over-the-top and outrageously extravagant magazine issue seems to be à la mode for the brand anniversaries of today. Lacoste reworked Visionaire for their 75th Anniversary and now Esquire, the mens lifestyle magazine, is celebrating their 75th (coincidence?) with the World’s first ‘Digital Cover.’ In Brandish speak: a cover that actually moves!

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Will ReidComputer Kylie? Moving Maddona? Esquire Bag The ‘First Ever Digital Cover!’

Brandish Poll: How Tidy Is Your Wardrobe?

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Fashionista has been sent a pic of one reader’s wardrobe- her shoeboxes are transparent, her clothes are colour-coordinated, everything is obsessively neat and you can only imagine she has an itsy-bit too much time on her hands.

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Will ReidBrandish Poll: How Tidy Is Your Wardrobe?

Manilow Manorexic- An Actual Fear or Tabloid Fodder?

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Last week’s diet poll obviously hit home for a lot of you- but in a way that I had not expected. I confess to being a guy who is conscious of my weight and I have dieted. I see nothing wrong with wanting to fit into a pair of skinny jeans but thought I was of a minority. However, that appears not to be the case; 57% of you voted that there was nothing wrong with watching your weight and had therefore dieted.

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Will ReidManilow Manorexic- An Actual Fear or Tabloid Fodder?

Brandish Poll: Do You Diet?- And I Don’t Mean Butcher…

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As Beckham’s ‘people’ deny he’s been at all enhanced in the Armani pants department and Matt McConaughey is seen in D&G ads being hounded for his bod, it occurs to me that more than ever we men are striving for physical perfection.

More and more I am left sulking at lunch as male friends tell me they are banned from certain foods and no, before you ask, they’re not all gay. Or vain.

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Will ReidBrandish Poll: Do You Diet?- And I Don’t Mean Butcher…

Office Wear Chic In The Independent

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Reading through The Independent Online last night, I came across this article by Alice-Azania Jarvis on the art of dressing for work. As she states, “the thing about getting dressed for work – the thing that makes it so very difficult – is that work is definitely not about clothes. On the contrary: in the world of earnest employment, such frivolities are almost frowned upon.”

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Will ReidOffice Wear Chic In The Independent

Boxfresh and Raleigh collaborate on BMX bike

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I only post this because it caught my eye over on Highsnobiety as being steeped in nostalgia. Boxfresh and Raleigh are two brands that were massively prevalent in my younger days. They’ve come together for to create a BMX bike that has been released in a ultra-limited edition run… of 2 (come on now – even that Stussy/Honda collaboration scooter a couple of years ago had 10 units produced). Anyway, it’s all made me want to break out the old BMX and try to bunny hop over a kerb without breaking my back.

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adminBoxfresh and Raleigh collaborate on BMX bike

WISHLIST: Prada Lifestyle Sets

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While most men opt for the safe bet of ties, socks and other traditional Father’s Day gifts, I have always wanted to get something better. I spend weeks and months searching for something perfect in its masculine luxury, but when your dad works for Tesco’s your options are sadly limited. As a result, I often end up presentless and apologetic by the Third Sunday of June (like today, for instance.)

I was a fan of Isabelle’s ‘Caviar’ ties but only this afternoon (how horrendously cruel is that?) found these Prada Lifestlye sets.

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Will ReidWISHLIST: Prada Lifestyle Sets

Thom Browne Runs…In Thom Browne Cardies!

This is probably a good time to admit that before Brandish, I wasn’t too involved in the world of menswear (only now do I realise how much I was missing out on!) However, Thom Browne is one of those designers who manages to capture two opposite industries with just the cut of a hem and the snip of a gorgeous thread. His signature look of shrunken suit, sports socks and loafers has cemented him as a style icon for both sexes and his shows have even inspired my own trend reports. Now, Style.com has talked to him about his exercise regime (although running daily on tracks including Central Park, the Eiffel Tower and the Imperial Gardens of Japan are a luxury rather inaccessible to us hoi polloi.) But I really must warn you that the vid may leave you feeling slightly inferior- after all how many of us can claim to have completed 15 marathons worldwide and still be running in Thom Browne knitwear?

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Will ReidThom Browne Runs…In Thom Browne Cardies!

Top Five: Euroflash- Masculinity or Insecurity?

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With guidebook and ability to say thank-you in tow, I was an innocent tourist. At least that was until I saw him from across the road. The letters emblazoned on his back in plush gold velvet shone with insecurity- “Vagina Lover.” Welcome to testosterone Euroflash-style.

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Will ReidTop Five: Euroflash- Masculinity or Insecurity?

Van Vacter pumpkin knife

If you’re going to carve a pumpkin this Hallowe’en and get all alpha male about it then you definitely need a Van Vacter knife ($19.95). Then you can do better than carving, you can man-carve; this involves more beer, mess and macho displays than the regular carving but gives the same results. The Van Vacter knife has a tough nonslip …

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ShinyMediaVan Vacter pumpkin knife

Whirlpool’s Espresso Fridge keeps food chilled, makes coffee and brings about world peace

There are some people that argue, mostly unsuccessfully so, that there are days when it’s simply inappropriate to start off with an ice cold beer. While I’m loathe to admit it, those "some people" might have a point; your driving instructor probably doesn’t appreciate you smelling of beer on the morning of your test, nor will will your boss enjoy …

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adminWhirlpool’s Espresso Fridge keeps food chilled, makes coffee and brings about world peace

Swims automatic umbrella

Umbrellas are usually very boring. Especially men’s umbrellas. On first sight this Swim umbrella looks just as boring as the rest, until you take a closer look. While its orange rubberised handle may stand you out from the crowd, the automatic opening mechanism definitely will. While most umbrellas make you fumble about, this has a simple up and down button …

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adminSwims automatic umbrella

Home Pub means that you’ll never need to leave your house again… except for work, maybe

This is the sort of thing that makes it great to be male in a male dominated society. So what if we have to put up with the constant, petty, struggle of asserting our status over other males, the general day-to-day violence our society suffers as a result of too much testosterone surging through our veins and the wars caused …

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adminHome Pub means that you’ll never need to leave your house again… except for work, maybe

Drink of the week: Singapore Sling

This sublime drink was a favourite of British settlers during the early quarter of the twentieth century, drunk across the island-nation in gentlemens’ clubs and in colonial homes by groups of bored housewives. Nowhere, however, was the cocktail so well concocted than where it was originally mixed – the Raffles Hotel. Apparently that still holds true today, although, from what …

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adminDrink of the week: Singapore Sling

Michael Gondry’s weird Motorola RAZR2 advert ain’t that weird

Made by Michael Gondry? What, this video? Really? I never would have guessed that the director of surreal films like Eternal Sunshine of the Spotless Mind and The Science of Sleep and of surreal music videos for Bjork and Daft Punk could ever come up with something as head-achingly weird as this. I can’t even tell what this is advertising, …

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adminMichael Gondry’s weird Motorola RAZR2 advert ain’t that weird