Brand hyping is usually dull PR fluff but at a Kickers presentation yesterday I learnt some Very Interesting Things I Didn’t Know Before. Here they are:
- It was started in France in ’68 (which has special significance) by Daniel Raufast who wanted something for hippies to wear on their feet.
- Famous Kickers wearers include David Bowie, Buzzcocks and Ian Brown. The shoes enjoyed a renaissance in the late ’80s on the casuals scene -which I’d put money on making a return very soon btw.
- Jarvis Cocker wore Kickers so much the company made him a special pair which were dubbed ‘Cockers’.
The company installed a shed around UK festivals where you show off your moves and ended up in an amazing stop-frame vid made by Lovebite, aka Nottingham duo Nick Cobby and Allan Buxton, soundtracked by a nice little CSS remix of Chromeo‘s Fancy Footwork. Phew! If you’re not intrigued after that little intro then you’re dead, the video after the jump.