Lewis Pugh swims the North Pole (Image: www.lewispugh.com)

Extreme Swims – including Land’s End to John O’Groats and The Amazon #SwimmingWeek

  Most of us are happy to plod up and down our local swimming pool for a few laps. Or maybe if we are feeling really adventurous heading off for a quick dip in the sea. But what if you really want a swimming challenge to impress your mates? Here we look at six of the most extreme swims ever …

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shinychrisExtreme Swims – including Land’s End to John O’Groats and The Amazon #SwimmingWeek
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Is Wilfried Bony on his way to Arsenal? Chelsea?

So it seems Arsenal have been rebuffed by Real Madrid in their search for a striker with Benzema possibly staying put and Morata on his way to Juve. But with £100 million burning a hole in his pocket and two strikers (if we assume that Loic Remy is pretty much a done deal) on his shopping list is Arsene now …

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AshleyIs Wilfried Bony on his way to Arsenal? Chelsea?
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Style – Cricket Chic – how to look good when watching The Ashes

We are now just a month away from the first game in The Ashes series as the under achieving Aussies face the mighty England team at Trent Bridge in Nottingham. If all goes to plan it will be business as usual with the England team notching up their third Ashes series win in a row. But then again when has …

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AshleyStyle – Cricket Chic – how to look good when watching The Ashes
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Brandish interviews Swimathon president and former Olympic Gold Medallist Duncan Goodhew

Duncan Goodhew became a household name when he won Olympic Gold at the 1980 Moscow Olympics, swimming 100m breaststroke. Famous for his bald head (he lost his hair when he fell out of  a tree aged 10), he is the President of Swimathon, a charity that has raised over £38 million for Marie Curie Cancer Care. Here he talks about …

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shinychrisBrandish interviews Swimathon president and former Olympic Gold Medallist Duncan Goodhew
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Brandish’s fifteen men to watch in 2013 – who is going to be influential in tech, style, sport and politics?

So 2012, a year that promised much, and in the case of the odd sporting event at least delivered in spades, is heading for the exit door. What then will 2013 bring? Who are going to be the key people that we will be talking about in tech, sport and style? Our rather small panel of Brandish writers got together …

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AshleyBrandish’s fifteen men to watch in 2013 – who is going to be influential in tech, style, sport and politics?
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Is Everton’s Leighton Baines the footballer with the best music taste? His top albums of 2012 revealed – Tame Impala, Richard Hawley and more!

Everton and England footballer Leighton Baines may have just revealed himself as the player with the best taste in music, after revealing his top albums of 2012 on the club’s website. The defender picked Dr John’s “Locked Down” as his album of the year, saying he was impressed by The Black Key’s Dan Auerbach who had produced the album. Baines …

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Gerald LynchIs Everton’s Leighton Baines the footballer with the best music taste? His top albums of 2012 revealed – Tame Impala, Richard Hawley and more!
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How America won the Ryder Cup – in the fashion stakes anyhow

Bit of a late one last night? So the best summer of sports ever continued with the amazing comeback by the European Ryder Cup team in Medinah. Inspired by quite words from the fella in that big clubhouse in the sky the European team staged the most amazing recovery to retain the Ryder Cup in the most dramatic of circumstances. …

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AshleyHow America won the Ryder Cup – in the fashion stakes anyhow
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Who are the main challengers for the Champions League?

Sponsored post With the qualifying rounds already well under way, the buzz for the return of the Champions League is starting to build and it won’t be long until the group stage draw is upon us. Last season’s victors Chelsea will be keen to get going, as will clubs such as Real Madrid, Manchester City and Manchester United who failed …

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shinychrisWho are the main challengers for the Champions League?

LONDON 2012: The 5 worst kits of the Olympic Games

Team GB really lucked out when they managed to bag Stella McCartney’s superb skills for the design of their Adidas Olympic kit. But for some nations, the Olympic catwalk has not been so  kind. Forget the empty seats at many events – for Brandish it’s been far more distressing spotting the sportswear sins some nations have forced upon their top …

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Gerald LynchLONDON 2012: The 5 worst kits of the Olympic Games

LONDON 2012: Talking Adidas cycling sportswear with Victoria Pendleton of Team GB

Team GB have already picked up one London 2012 cycling gold medal thanks to Bradley Wiggins’ dominating performance in the time trials yesterday. This week sees the doors to the velodrome open, where Team GB’s Victoria Pendleton is well placed to grab another top podium place. We caught up with her last week to discuss the new sportswear innovations from …

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Gerald LynchLONDON 2012: Talking Adidas cycling sportswear with Victoria Pendleton of Team GB
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Adidas Originals Euro Cup Collection: ‘Cos there’s football this summer too

With all the hype surrounding this year’s London 2012 Olympics, it’s easy to forget that there’s also a major football tournament going on too this summer in the shape of the Euro 2012 cup. Adidas, key sponsors and kit designers for Great Britain’s Team GB, would have more excuses than most if they were to forget the fact. But quite to the …

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Gerald LynchAdidas Originals Euro Cup Collection: ‘Cos there’s football this summer too

Nike LeBron Elite 9 Varsity Maize trainers out now

On the lookout for a new pair of basketball shoes, and still want to look the buisness on the court? Check out these limited edition trainers from Nike. The Nike LeBron Elite 9 Varsity Maize launched over the weekend alongside the Air Jordan 4 Cav and Zoom KD IV Aunt Pearl, and come with a seriously eye-catching yellow upper. All eyes …

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Gerald LynchNike LeBron Elite 9 Varsity Maize trainers out now
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St George’s Park and the tech-savvy future of the FA’s football coaching schools

While all eyes are on the 2012 Olympics as the nation’s favoured sporting occasion for this year, the summer also offers the Euro 2012 international football tournament. After a string of disappointing performances at the top-flight of football for the England senior’s squad, blame often falls at the feet of the FA, and the coaching staff, as ex-England manager Fabio …

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Gerald LynchSt George’s Park and the tech-savvy future of the FA’s football coaching schools
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Review: K-Swiss Blade Max Trails

Let’s face it; most of us amateur runners live in urban environments with limited access to unblemished cross country paths and tracks. That said, once we do manage to skip our way through the traffic and bypass the concrete highways, many of us like to get as close to cross country running as we can – even if a jog …

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LauraReview: K-Swiss Blade Max Trails
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Nike Basketball: “Basketball Never Stops”

The NBA lockout may have been extended until November 30th, but that hasn’t stopped Nike from rolling out their new campaign “Basketball Never Stops’” The ad features some of the finest players in the game including: LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire, with cameos from Questlove, J. Cole and Duke’s Coach K. All focusing on their undying …

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LauraNike Basketball: “Basketball Never Stops”
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Barefoot Running: The Safe Way To Get Started

Last week a good friend posted a video explaining the benefit of Vibram Five Finger shoes, made entirely by fans. At first I was hugely cynical, after all they do look completely ridiculous. However, my friend is a bit of a fitness fanatic and I figured he probably had some good reasons for converting to “barefoot running.” With this in …

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LauraBarefoot Running: The Safe Way To Get Started
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The Kayenne by Aqua Sphere

While training for my Triathalon one of the most useful pieces of kit had to be my goggles. It might seem a bit strange, but when you are fighting your way through the water surrounded by what seems like hundreds of other swimmers… you want to be able to see where you are going. I am in no way new …

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LauraThe Kayenne by Aqua Sphere