Nike opens running store in London’s Covent Garden

On October 8, Nike is to open its first store aimed specifically at running enthusiasts. Based in London’s Covent Garden, the Nike Running store promises to be the destination for every type of runner from the the fashion savvy to the the music lover to the cutting edge tech enthusiast who swears by Nike’s iPod app! Nike Running specialists will …

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shinychrisNike opens running store in London’s Covent Garden

Spot the Difference: Nike revamp the Air Max

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On the left, you have the original Air Max 1 which dates back from 1987 and on the right, the revamped Air Maxim.

Tinker Hatfield, the original Air Max designer entrusted Jesse Leyve with the revamp who said: “We took the original Air Max 1 design brief and ran it through a present-day filter” It’s amazing how something over 20 years old looks as fresh as it did back in 1987, but we’re currently torn between the old version and the new one.

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adminSpot the Difference: Nike revamp the Air Max

Menswear summer picks from Lee Douros, head buyer at my-wardrobe pt2

The second instalment of our summer picks from menswear buyer Lee Douros. There are some beautiful items that will take you stylishly into autumn including a wonderful pair of cornflower blue deck shoes.

Having made their first foray into menswear my-wardrobe have got some exciting brands on board for Autumn, can’t wait for their A/W picks!

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adminMenswear summer picks from Lee Douros, head buyer at my-wardrobe pt2

Dare you rock a Rugby shirt?

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Sportswear can be tough to get right; football shirts are out of the question, they immediately deny you access to all but the diviest of drinking holes. Tennis gear is kinda cack other than the immortal Fred Perry, plus it aligns you with the Wimbledon crowd “Come on Tim..!” No thanks. You can’t wear a basket ball vest if you’re white and you can’t wear most golf clobber if you’re black or white or under 50.

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jsmithDare you rock a Rugby shirt?

Dandy on the treadmill: time to spruce your gym-kit

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Attending one of East London’s ridiculously trendy gyms as I do, the quota of fashion-focused gym attire is higher than average but there’s still a lot of guys who turn up in washed-out ‘I usually sleep in this but who cares?’ T-shirts and (worse) saggy cargo shorts. At the yoga class where Stella McCartney-clad girls are the mainstay, the balance is even worse. Time to sharpen up in the ‘what to wear whilst exercising’ stakes, methinks.

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Colin ChapmanDandy on the treadmill: time to spruce your gym-kit

Brandish speaks to the team behind the Umbro England kit: David Blanch, Charlie Allen and Aitor Throup

Today marked the launch of the Umbro England kit, with a special preview for press. The kit is being officially unveiled tomorrow at the England vs Slovakia match, but take my word for it when I say it’s pretty special!

We caught up with the trio behind the innovative design today and grilled them on the creative process behind this launch. David Blanch is the creative director for Umbro and an ex-footballer but his love of fashion runs deep. He has worked at the RCA which also was home to Savile Row tailor Charlie Allen for a while before he launched his own label.

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adminBrandish speaks to the team behind the Umbro England kit: David Blanch, Charlie Allen and Aitor Throup

Adidas Originals x Alyasha x Kazuki- no leopard print!

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A few weeks ago we gave you previews of the Jeremy Scott x Adidas Originals collab and I for one didn’t much like it. This week highsnobiety has got their hands on a tiny preview of Adidas Originals’ colabs with Alyasha (from Fiberops) and Kazuki (from Fragment Design). Though this preview is limited to one pic of each, the pieces look good and far better than the Jeremy Scott collaboration- i.e. no leopard print in sight.

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Jonathan SmithAdidas Originals x Alyasha x Kazuki- no leopard print!

Jeremy Scott and Adidas- I really like it, I mean hate it

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The first lovely preview of the Adidas x Jeremy Scott colab is upon us, and I’m looking to those who boldly go where I choose not to… no, fear to tread. Those who say yes to leopard print and knocked off Armani. To those who still rock a greasy mullet and large faux jewel earings. That’s right, I’m looking to the Portuguese and their king Cristiano Ronaldo.

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Jonathan SmithJeremy Scott and Adidas- I really like it, I mean hate it

Puma X Gumball 3000

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If you have never heard of The Gumball 3000 then clearly you need to pay more attention to the lifestyles of the rich and famous. The Gumball is a 3000 mile annual road rally frequented by only the richest of the rich who can afford to write off their Lambourghini and pay £60,000 for the privilege.

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Jonathan SmithPuma X Gumball 3000

Thom Browne Runs…In Thom Browne Cardies!

This is probably a good time to admit that before Brandish, I wasn’t too involved in the world of menswear (only now do I realise how much I was missing out on!) However, Thom Browne is one of those designers who manages to capture two opposite industries with just the cut of a hem and the snip of a gorgeous thread. His signature look of shrunken suit, sports socks and loafers has cemented him as a style icon for both sexes and his shows have even inspired my own trend reports. Now, Style.com has talked to him about his exercise regime (although running daily on tracks including Central Park, the Eiffel Tower and the Imperial Gardens of Japan are a luxury rather inaccessible to us hoi polloi.) But I really must warn you that the vid may leave you feeling slightly inferior- after all how many of us can claim to have completed 15 marathons worldwide and still be running in Thom Browne knitwear?

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Will ReidThom Browne Runs…In Thom Browne Cardies!

My Theory- The Future of Short Shorts

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“You were on my mind at least nine tenths of yesterday, it seemed as if perhaps I’d gone insane. What is it about you that has commandeered my brain? Maybe it’s your…” Kimya Dawson’s brilliant lyrics ring through my head as I realise that it appears I have nothing better to do on a Saturday night than listen to the Juno soundtrack (heads up my friends,) and appear pensive and philosophical while typing away at my laptop. That is until you know what is causing me so much mental frustration- I am deciding upon my ‘theory’ (as labelled by Jason and furthered by Isabelle) regarding the devious short shorts trend.

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Will ReidMy Theory- The Future of Short Shorts