love-brand-co-swimwear

Help endangered elephants with fashionable swimming trunks by Love Brand & Co.

OK you might think we’re insane to even mention swimwear as the autumn chill is swooping across the British Isles, but with many jetting off to warmer climes or taking advantage of the great exercise that swimming provides we just couldn’t help ourselves.

Read more | Comments (0)

Elisabeth EdvardsenHelp endangered elephants with fashionable swimming trunks by Love Brand & Co.

Diesel Underdenim underwear is for low slacks, not “Never Nude” dudes

Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”. Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful …

Read more | Comments (0)

Gerald LynchDiesel Underdenim underwear is for low slacks, not “Never Nude” dudes
jockey

135 Years of Jockey

Last week Brandish was invited to celebrate 135 years of Jockey Underwear, at an impressive international catwalk show. The show saw the brand go back to its roots, showcasing a number of heritage pieces from its original collection in 1879, before introducing some of Jockey’s more updated collections for A/W 2011. GQ Editor Dylan Jones, hosted the night and provided …

Read more | Comments (0)

Laura135 Years of Jockey

Alexander McQueen Skull Underwear.

The Alexander McQueen brand’s first foray into underwear has just dropped on Oki-Ni. The signature print, most synonymous with the silk scarves produced in previous seasons makes an appearance. If you have a spare £50 you can pick them up here.

Read more | Comments (0)

ThomasHewetsonAlexander McQueen Skull Underwear.

ASOS Ltd 1 Of 100 Striped Swimshorts.

Made from 100% cotton, these shorts blur the line nicely between casual shorts and swim-shorts. At the cheap price of £20 these are a must have for the beach. Available in a red or blue colourway, these have limited numbers so get there fast.

Read more | Comments (0)

ThomasHewetsonASOS Ltd 1 Of 100 Striped Swimshorts.

Psychedelic shorts: the next step for short trousers

Unis_shorts.jpg

Shorts have definitely become the fashion story of the summer, a trend that kicked off last year but is still gathering momentum. At MACHO CITY last night bare calves were definitely the norm, with pleated chino shorts and cut off denims (worn by the likes of Henry Holland) vying for top spot. In the on-going search for the wildest shorts of the summer, pattern and colour have stepped into the fray. In New York, where a steamy summer is to be expected, Debonair reports that the psychedelic Batik-print shorts by Nolita store Unis are stealing the limelight. Cut high on the thigh and light enough to be worn as swimming shorts, I can see them working here too allowing for an easy transition from lido to London Fields picnicking. For an Anglo take on the trend, seek out wild prints from Liberty, Paul Smith florals or run up a pair in toile de jouy! Eyes and minds will boggle.

Read more | Comments (0)

cchapmanPsychedelic shorts: the next step for short trousers

Sarongs: APC’s ikat print is the perfect cover-up

APCmenssarong.jpg

The word sarong is synonymous, at least in the UK, with David Beckham. One of his key fashion moments, he popularised the formerly little-known ethnic printed wrap and inspired, if not a generation, then at least a summer’s worth of Essex lads to don the said item on the beaches of Spain. Dries van Noten‘s just-shown collection for SS10 featured ethnic prints such as the Indonesian ikat design and by next summer we could be much more familiar with prints from this part of the world. In the meantime, APC have this amazing sarong, with a contemporary twist on the classic Indonesian design. Sadly not available from their main site, this is the perfect beach cover-up being part garment and part towel. As an alternative, if you’re somewhere interesting this summer consider buying lengths of gorgeous printed fabrics for a DIY version.

Read more | Comments (0)

cchapmanSarongs: APC’s ikat print is the perfect cover-up

Put the flags out: printed swimming shorts

printed-swimshorts.jpg

Swimming trunks are often a cause for anxiety, fashions come and go as rapidly as elsewhere, leaving you rocking a baggy Speedo look whilst everyone else is in sleek mid-length shorts. Swim shorts are generally the more practical option, allowing you to step from pool to poolside bar with ease. These swim short designs by Paul Smith make a bold statement through print whilst keeping the shape flattering. Floral surf shorts are definitely having a revival, especially, as here, where the quality print suggests Hawaii’s heyday. Pair with perfectly tone-matched Havaianas (still acceptable for the beach) and a witty tote for Rio-class beach cool.

Read more | Comments (0)

cchapmanPut the flags out: printed swimming shorts

Equmen’s Core Precision Undershirt: Spanx for men?

equmen body mapping helix mapping core precision undershirt spanx men beer belly.jpg

Make no bones about it, Spanx are for decreasing the size of your arse in fancy dresses, but the makers of Equmen proclaim that their Core Precision Underwear does all these whizzy things:

  1. Improves posture
  2. Supports core muscles
  3. Controls body temperature
  4. Visibly streamlines the body

Read more | Comments (0)

adminEqumen’s Core Precision Undershirt: Spanx for men?

Wish Room’s Man Bra… Taking Japan by storm?

Apparently men all over Japan are getting literally getting into bras as the man-bra takes the country by storm.

I’m not convinced by the hype, the man-bra looks like something that would fail to appeal anyone other than underwear fetishists. This just seems like a opportunity for a gratuitous “lawks ain’t Japan just crazy” story as we hit a post-Obama lull.

Anyway, if you need more info on the moob-tackling undies, the silky bras retail for twenty quid and come in white, pink and black from the Wish Room site.

Read more | Comments (0)

adminWish Room’s Man Bra… Taking Japan by storm?

Snapped! Giorgio Armani and Stefano Gabbana on holiday in Speedos


designers_onholsspeedos.jpg

Pictured from L-R: Giorgio Armani on holidays in Sardinia; Stefano Gabbana cruising in Portofino. [Photos: Olycom SPA/Fabio Piumetti/Rex Features]

Okay, so it’s not quite like perving on David Beckham or Cristiano Ronaldo on holiday but our designers deserve a break too you know. And let’s face it, if you’re a 74-year-old man (like Giorgio Armani) you could only wish to look as good as this. No… what worries me is the form of swimwear Armani and Stefano Gabbana have opted for – Speedos.

Read more | Comments (0)

adminSnapped! Giorgio Armani and Stefano Gabbana on holiday in Speedos

WISHLIST: Blend Swimshorts from Juju Brighton

jujuswim.jpg

I am going back to Mumbai mid-August and top of my WISHLIST are a pair of swimshorts. I would attempt trunks but don’t share David Gandy’s body (unfortunately) and want to be able to spend this summer without holding the stomach in and clenching the buttocks.

Read more | Comments (0)

Will ReidWISHLIST: Blend Swimshorts from Juju Brighton