Posts Tagged ‘75th anniversary’

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Visionaire 54 SPORT- A Lacoste Tribute

By Will Reid on July 1st, 2008

visionairelacoste.jpgThe latest edition of Visionaire has been outed as a tribute to Lacoste’s 75th Anniversary. So far, the infamously expensive Visionaire collection has seen issues made of puzzles and vinyl records but we are now being treated to the ‘first wearable issue.’ Confused? Let me explain.

This issue of Visionaire, in collaboration with Lacoste, will contain three state-of-the-art “full-coverage, full-colour, photographically-printed Lacoste polo shirts featuring artwork by some of the world’s leading artists and photographers.” Basically, the magazine will come in the form of a suitcase containing twelve images and three different shirts. There will be one small, one medium and one large within each copy and there will be four different sets of the SPORT issue. Included is the artwork of Nick Knight, Karl Lagerfeld and Michael Stipe to name but a brilliant few.

The issue will be previewed during next week’s Paris Haute-Couture collections. Those with a subscription are guaranteed a copy.

Each issue costs $250 (£125.)




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