Posts Tagged ‘adidas’

Accessories, Sportswear

2012 is over. Why it is time to stop wearing the Union Jack

By Stefano on January 2nd, 2013

Happy New Year everyone. Hope is it a great one for you all. 2012 was pretty special wasn’t it! Even if you don’t really like sports you couldn’t possibly fail to be moved by the events of the Olympics and the Paralympics and the amazing stories they generated.

And as for the Jubilee, even as person who isn’t much of a royalist,  I couldn’t help but think it brought a lot of pleasure to a lot of people. 2012 will be remembered then as the year in which Britain wore a smile on her face.

But 2012 is gone and it is time to move on and one thing I want to see as lot less of is the fashion industry constantly recycling the Union Jack flag. Throughout 2012 it has been everywhere. From Stella McCartney’s Adidas sports wear through to Clarks shoes (and million T shirts on the way) the Union Jack has been ubiquitous. And let’s not even get into stuff like this.

So why should we stop wearing it? Well it is not that I am not patriotic, or even not appreciative of the flag’s design (surely only the Stars and Stripes runs it close in iconic flags)  It is just that last year we had very good reasons to be donning the colours – this year there’s hardly any sporting events that merit it as the key ones (like the cricket Ashes, World Cup football qualifiers) feature the home countries sides rather than Britain.

Of course the Union jack has been purloined by all sorts of pop culture magpies from The Who in the 60s through to Shane McGowan (yes you read that correctly in the late 70s. But they were arguably sporting the flag in an ironic way that reflected the pop art movement and punk respectively. There’s very little irony in anyone wearing the flag  today. Even Noel Gallagher and Geri Halliwell with their Union Jack guitar and dress in the 90s at least did something surprising. No one would ever look twice at a musician donning the flag today.

What I’d hate to see is the Union Jack turn into another Stars and Stripes and become some weird ubiquitous emblem that’s emblazoned throughout the world from Argentina to Zambia on hats, t shirts and more but really is little more than cheesy fashion. It is better than that. Also  we have seen so many permutations on the flag -  green, light blue and more, that re-inventing  it is neither clever or interesting now.

So it is 2013, the  Union Jack was so last year. Time to move on.

 

 



Advertorial, features, Footwear, Trainers

Sponsored video: Snoop and lion introduce adidas Space Diver trainers to Foot Locker

By shinychris on September 6th, 2012

Well Prince did it. And now it seems that Snoop – real name Calvin Cordozar Broadus Jr. – has done it. The artist formerly known as Snoop Doggy Dog, then Snoop Dogg, wants to be known from this day forward as Snoop Lion after undergoing a spiritual rebirth during a stay in Jamaica.

In this video, we see Snoop – wearing his adidas Chile 62 tracksuit – along with his giant dreadlocked Lion introduce adidas’ latest Space Diver trainers from the top of a very tall Foot Locker building – as you do.

Inspired by basketball, these hi-top trainers feature a unique reversible strap and are available in two different colour ways: navy with pops of green and accents of silver leather; or white/blue/red in bold white leather with pops of red and blue.

The Space Diver trainers line will be available exclusively at Foot Locker stores from this month while the next products in the line up are set to be a windbreaker jacket (in black or grey) and a Chile 62 jacket track top in black nylon.

Want to win a pair of Space Diver trainers? Well adidas and Foot Locker have three pairs a day to give away to those who tweet about how they would them feel using the hashtag #inmyspacedivers. For more information about the competition visit http://unr.ly/PYphXb

You can see Snoop Lion introduce the Space Divers in this video below:

For more information on the Space Diver range of trainers visit adidas and Foot Locker websites.

This post is sponsored by adidas and Foot Locker.



Sport, Sports, Sportswear

LONDON 2012: Talking Adidas cycling sportswear with Victoria Pendleton of Team GB

By Gerald Lynch on August 2nd, 2012

Team GB have already picked up one London 2012 cycling gold medal thanks to Bradley Wiggins’ dominating performance in the time trials yesterday. This week sees the doors to the velodrome open, where Team GB’s Victoria Pendleton is well placed to grab another top podium place. We caught up with her last week to discuss the new sportswear innovations from Adidas that are driving here and the rest of the Great Britain cycling team forward.

When it comes to Great Britain’s gold medal chances at the London 2012 Olympic Games, Victoria Pendleton is a name that springs straight to mind. At the peak of her career, she’s cycling’s golden girl. Winning gold at the Beijing Olympics and coming off the back of great successes at the World Championships, her rivalry with fellow cycling sprinter Anna Meares of Australia promises to deliver some of the most nail-biting action of the games.

Looking for every advantage they can get out on the velodrome, Pendleton and the rest of the Team GB cycling team (including Chris Hoy, Laura Trott and Geraint Thomas) will be using a unique training aid – Adidas “Adipower” trousers.

Dubbed the “Hotpants”, the custom-fitted trousers are battery powered and are designed to be worn after an athlete’s warm-up. Heated filaments in the trousers direct heat to the core muscle groups in the legs, maintaining an ideal 38C temperature, meaning that Team GB’s legs should be limber before each event even if they’ve had a lengthy wait between their warm up session and the competitive races. There are even quick-release zips, letting the athletes get the Adipower kit on and off in seconds.
victoria-pendleton.jpg“We’ve had them for a couple of months now,” Pendleton explained to Tech Digest.

“They’re really easy to use and heat up almost instantaneously; you can really feel the temperature going up on your quads and hamstrings. For me as a sprinter, I have lots and lots of short events that are spread out over a day so it’s essential my muscles maintain their temperature after warm up.

“In cycling we talk about ‘marginal gains’ all the time; we’re training to the best of our abilities and have so many experts working with us. You want to make sure every detail is taken care of, and that we have every advantage possible. These trousers are another example of how Team GB is achieving that.”

Designed over the course of four years with input from Team GB and other top cyclists from across the globe, Adidas’s innovation spokesperson Udo Mueller stated that the Adipower trousers were exploring an area where few other sportswear manufacturers were venturing:

“There is a clear lack of garments being made where we do nothing illegal to push athletes to do their best. There’s a marginal gain to be made by using these ‘hotpants’ and we have to capitalise upon it. We did the same within the new swimming regulations and created a swimsuit lighter and faster than ever before. These new innovations should encourage and inspire other countries in the long haul to take advantage of that.”
chris-hoy-hot-pants.jpgAnd what of Pendleton’s chances against Meares? Will the “hotpants” give her the edge she needs to grab the gold?

“Anna and I are both competitive, determined, tenacious individuals. People who know us say we’re quite similar in character, and I’d expect that from someone of the same sport as me.

“I have huge respect for Anna Meares and I know she has a lot for me too. We’re just both hugely competitive individuals, and our form has converged at the same time.

“When it’s all over we’ll probably have a sit down and have a good laugh over all the hoohah we’ve read in press about each other over the last ten years!”

But the time for friendship comes later. For the rest of these games at least, we hope Pendleton remains fired up by the rivalry that could lead to one of Great Britain’s key gold medal wins.



News, Trainers

S&M handcuff trainers? From Adidas???

By Gerald Lynch on June 15th, 2012

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Looking for a new pair of kinky boots? Jeremy Scott has been showing off his latest styles for Adidas’s fall/winter 2012 collection, and may have something that’ll crack your whip.

At first glance, his purple/navy/grey/orange trainers don’t stray too far from the usual Roundhouse Mid mould. That’s until you see the day-glo handcuff and chain bolted onto the back of each shoe.

Elsewhere, you’ll spot a grey striped pattern now sitting across the tongue and strap.

You’ll have to wait till the end of the year to get your rubber-gloved hands on them. Makes you wonder what else Scott’s adding to his line. Fingers crossed for a paddle on the tongue…



News, Sportswear

These new Adidas track tops are more Elton John than Lion King

By Gerald Lynch on May 31st, 2012

Can you feel the love tonight for these new Adidas animal-themed track tops? We’re finding it a bit tough. Part of the Adidas Originals range which the brand are pushing heavily ahead of one of the busiest summer’s of sport in recent history, they’re emblazoned with animal prints relating to different sporting nations.

So, us Brits for instance get a red and white top with one of the three lions splashed over the front, while Germany’s equivalent has their eagle.

Is it just us, or are they a bit naff? They’re less patriotic than they are cast offs from Steve Irwin’s wardrobe. Watch it Adidas; you’re a few short steps away from “Three Wolf Moon” here.

Perhaps the prints look good when seen in real life, but there’s none of the retro subtlety that we usually associate with the line. To us they look like the sort of knock-off crap you’d find on a market stall.

Still, if you’re interested, you can click here to find out more.



News, Sports, Sportswear

Adidas Originals Euro Cup Collection: ‘Cos there’s football this summer too

By Gerald Lynch on May 18th, 2012

With all the hype surrounding this year’s London 2012 Olympics, it’s easy to forget that there’s also a major football tournament going on too this summer in the shape of the Euro 2012 cup.

Adidas, key sponsors and kit designers for Great Britain’s Team GB, would have more excuses than most if they were to forget the fact. But quite to the contrary, they’re putting out their retro-inspired Euro Cup Collection as part of the Adidas Originals line to mark this summer’s footie highlights.

The unofficial collection includes reworked old-skool designs of England, France, Germany and Poland kits, with the Poles hosting the tournament.

Track tops, windbreakers and jerseys for each nation round out the collection.

Available now, check them out over on adidas.com



Gallery, Health & Fitness, News, Sportswear

London 2012: Stella McCartney’s Team GB kit for Adidas revealed

By Gerald Lynch on March 23rd, 2012

Team GB London 2012 kit

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Phillips Idowu (left) and Jessica Ennis (right) pose with Stella McCartney as Adidas unveil the British Team Kit designed by Stella McCartney during a photocall at the Tower of London, London.

Forget going for gold. Team GB will be decked out in indigo as they take to the track and field for the London 2012 Olympic games.

Inspired by the Union Jack flag, the Olympic and Paralympic sportswear will feature predominately blue hues paired with red footwear as they compete across the summer.

Designed by Beatle offspring Stella McCartney in partnership with sponsors Adidas, over 900 British athletes will be kitted out with a total of approximately 175,000 items of clothing from the range during the games.

“All eyes will be on the British athletes when they take the stage at the Games,” said Adidas UK Marketing Director Nick Craggs.

“We wanted to ensure that they would be the best equipped team through a combination of leading technologies including PowerWEB and Climacool and a unified and striking team identity.”

So what’s the rough verdict on the kit? While the public seem a little sceptical on the actual “Britishness” of the clothing, it’s garnered unanimous praise from the athletes themselves.

“It is very blue and that is nice and subtle but, at the same time, it does what it needs to do,” BMX cyclist Shanaze Reade told BBC Sport.

“You can often blend in with French wearing red, white and blue but this is completely on its own and makes us feel very British. As females it is all about what it looks like and if you feel good it makes us perform even better.”

110 metre hurdler Will Sharman was equally chuffed, noting that the kit was functional as well as fashionable:

“It needs to be lightweight, which it is, it needs to be aerodynamic and it is. There is no flapping about so, from a performance perspective, it’s exactly what we were looking for. The colours are different but it’s definitely British. I get excited putting it on. It has the Olympic rings on and that gives you pride.”

So what do you think? Will you be sprinting down to your local sportswear dealer to get a piece of McCartney’s Olympic designs, or has one of the UK’s leading fashion designers missed out on a medal this year? Let us know what you think in the comments section below!

IMAGES: Press Association



Celeb style, Clothing, Collaborations, features, Gallery

Adidas Originals by Originals James Bond for David Beckham 2011 Fall/Winter

By Laura on October 16th, 2011

Adidas have rolled out the much anticipated third installment of the popular David Beckham / Design by J. Bond collection for Fall/Winter 2011.

The collaboration between sport and style icon David Beckham and Undefeated founder James Bond has been widely celebrated in the past, and will yet again see a contemporary range of footwear, outerwear, and accessories.

Much of the inspiration has clearly been pulled from collegiate imagery and has a very traditional American sportswear feel to it. This is something we have seen a lot of in the last two seasons. The varsity jacket in particular seems to be making a comeback. What do you make of this trend – will you be rocking the look this Fall/Winter?

adidas Originals by Originals James Bond for David Beckham 2011 Fall/Winter

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Footwear

Adidas Originals Resplit

By Laura on March 15th, 2011

Adidas Originals have released the Resplit Lo as a part of their Spring/Summer 2011 collection. Designed around the principals of the GSG9, which was used by the Special Forces, the sneaker mixes both trainer and shoe design for style, durability and comfort. Made from a a light blue canvas and suede upper, the shoe features tonal stitch detailing, contrasting black tongue and black laces, with a classic white rubber sole. Personally I can’t get enough of this colour this season.



Footwear

New Puma Suede

By jsmith on July 16th, 2009

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Puma have been digging around in the dead stock closet and come out with a butt load of new Suede colours hitting the shelves at the end of the summer. Puma Suedes akin to the Reebok Pump, the Adidas Shell Toes and the Nike Air Max1 are mega players in the sneaker world, never looking dated and always being refreshed with new colourways.

If you really like to draw attention then why not team a pair of these with some bleached denim when they drop late August. Available from Wellgosh and other top retailers.

Jump through for more images.

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News

David Beckham teams up with James Bond for Adidas Originals

By admin on April 28th, 2009

david beckham undefeated adidas.jpg

David Beckham is already promoting Adidas’ athletic and football ranges, and now he is chipping in with design too.

The football star has teamed up with cult sneaker expert James Bond on a range of menswear for Adidas Originals. Beckham is a known regular at Bond’s Undefeated store in Los Angeles and after a little matchmaking by Adidas, the two ended up working together. The collection take timeless sportswear styles and updates them with on-trend details and luxe fabrics like leather, silk, and cashmere. Similarly the footwear is an updated take on the classic Adidas models and the range also features accessories and thermal layers.

[WWD]



Heroes and Celebrities

hypebeast: Stan Smith interview

By Jonathan Smith on March 19th, 2009

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Hypebeast has posted an interview with Stan Smith, the face to one of the most popular tennis shoes of all times. The interview (by Eugene Kan) gives a little insight into Stan’s own background and how he broke into the world of professional tennis, as well as how the game has changed over the past 40 years. Smith also talks about his minimal involvement in the development of the Adidas trainer that has taken his name and his own surprise that the shoe has been in production for almost 40 years without hiatus. Oh and I mustn’t forget about the curious tale of why the shoe bares a moustache-less visage of Stan, that’s a real corker! (It’s not)

The interview will be of interest to any sneaker or tennis fanatic and if you’re a tennis sneaker fanatic then this will BLOW-YOUR-MIND so take a peek here.



News

Katy Perry joins David Beckham in Adidas Originals commercial

By admin on November 26th, 2008

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From the genius mind of My Chemical Toilet’s Stuart:

If you’re anything like me, you’re an original. And you demonstrate your originality by wearing the same shoes as everyone else, right?

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Footwear

What would Run-DMC think?

By Jonathan Smith on November 21st, 2008

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You cannae polish a turd and you cannae smarten a Superstar. Unfortunately that is exactly what Adidas Originals and Ronnie Fieg of David Z has tried to do with their “Black Tie” Project. The idea was to smarten up the classic Superstar and turn it into a black tie accessory in response to the recent trend in smarter dress, sadly it was a stupid idea to begin with and like most stupid ideas it has fallen flat on it’s arse with even an all black Superstar looking as appropriate with a suit as Ronnie Wood does with Ekaterina Ivanova- that’s right Ronnie, it may be legal but no one thinks it’s cool.

I have no doubt that these trainers will sell, whether you see anyone other than the three chumps in Jared Ryder’s photos wearing them with a suit is another matter entirely- for one thing try explaining to a doorman why you’re wearing Adidas with your Armani; “Not tonight lads.”

Check out more images after the jump!

[Via: highsnoiety.com]

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Designer Spotlight, T-shirts, Polos & Shirts

Alyasha x Adidas Originals preview here already!

By Jonathan Smith on October 31st, 2008

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As promised here is the first full preview of the Alyasha x Adidas Originals collab – and arriving a little earlier than I predicted, aren’t we lucky lucky people! Coming via Caliroots (the selected carrier for Sweden) the line looks really strong, drawing influence from 1950′s Americana with a leather and a baseball jacket as key pieces.

The line will be split into two releases, one in February and then another in May. Prices will be set from mid to high, with all pieces in the collection having limited production numbers and limited availability. Upon release the line will be available, of course, from Caliroots, so keep your eyes peeled.

Jump through for more images.

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