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Which sports brand is winning the World Cup? Adidas, Nike or Puma?

In the build up to a big tournament the major sports brands always step up their advertising, the 2014 World Cup was no different. Adidas, Nike and Puma all have their representatives playing at the World Cup but out of their stars performance, which brand is doing the best? In short which brand has got the best value for money …

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Gareth ThomasWhich sports brand is winning the World Cup? Adidas, Nike or Puma?
London Olympic Games - Athletes Victory Parade

2012 is over. Why it is time to stop wearing the Union Jack

Happy New Year everyone. Hope is it a great one for you all. 2012 was pretty special wasn’t it! Even if you don’t really like sports you couldn’t possibly fail to be moved by the events of the Olympics and the Paralympics and the amazing stories they generated. And as for the Jubilee, even as person who isn’t much of …

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Ashley2012 is over. Why it is time to stop wearing the Union Jack
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Sponsored video: Snoop and lion introduce adidas Space Diver trainers to Foot Locker

Well Prince did it. And now it seems that Snoop – real name Calvin Cordozar Broadus Jr. – has done it. The artist formerly known as Snoop Doggy Dog, then Snoop Dogg, wants to be known from this day forward as Snoop Lion after undergoing a spiritual rebirth during a stay in Jamaica. In this video, we see Snoop – …

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shinychrisSponsored video: Snoop and lion introduce adidas Space Diver trainers to Foot Locker

LONDON 2012: Talking Adidas cycling sportswear with Victoria Pendleton of Team GB

Team GB have already picked up one London 2012 cycling gold medal thanks to Bradley Wiggins’ dominating performance in the time trials yesterday. This week sees the doors to the velodrome open, where Team GB’s Victoria Pendleton is well placed to grab another top podium place. We caught up with her last week to discuss the new sportswear innovations from …

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Gerald LynchLONDON 2012: Talking Adidas cycling sportswear with Victoria Pendleton of Team GB

S&M handcuff trainers? From Adidas???

Looking for a new pair of kinky boots? Jeremy Scott has been showing off his latest styles for Adidas’s fall/winter 2012 collection, and may have something that’ll crack your whip. At first glance, his purple/navy/grey/orange trainers don’t stray too far from the usual Roundhouse Mid mould. That’s until you see the day-glo handcuff and chain bolted onto the back of …

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Gerald LynchS&M handcuff trainers? From Adidas???
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These new Adidas track tops are more Elton John than Lion King

Can you feel the love tonight for these new Adidas animal-themed track tops? We’re finding it a bit tough. Part of the Adidas Originals range which the brand are pushing heavily ahead of one of the busiest summer’s of sport in recent history, they’re emblazoned with animal prints relating to different sporting nations. So, us Brits for instance get a …

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Gerald LynchThese new Adidas track tops are more Elton John than Lion King
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Adidas Originals Euro Cup Collection: ‘Cos there’s football this summer too

With all the hype surrounding this year’s London 2012 Olympics, it’s easy to forget that there’s also a major football tournament going on too this summer in the shape of the Euro 2012 cup. Adidas, key sponsors and kit designers for Great Britain’s Team GB, would have more excuses than most if they were to forget the fact. But quite to the …

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Gerald LynchAdidas Originals Euro Cup Collection: ‘Cos there’s football this summer too

London 2012: Stella McCartney’s Team GB kit for Adidas revealed

Forget going for gold. Team GB will be decked out in indigo as they take to the track and field for the London 2012 Olympic games. Inspired by the Union Jack flag, the Olympic and Paralympic sportswear will feature predominately blue hues paired with red footwear as they compete across the summer. Designed by Beatle offspring Stella McCartney in partnership …

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Gerald LynchLondon 2012: Stella McCartney’s Team GB kit for Adidas revealed
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Adidas Originals by Originals James Bond for David Beckham 2011 Fall/Winter

Adidas have rolled out the much anticipated third installment of the popular David Beckham / Design by J. Bond collection for Fall/Winter 2011. The collaboration between sport and style icon David Beckham and Undefeated founder James Bond has been widely celebrated in the past, and will yet again see a contemporary range of footwear, outerwear, and accessories. Much of the …

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LauraAdidas Originals by Originals James Bond for David Beckham 2011 Fall/Winter
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Adidas Originals Resplit

Adidas Originals have released the Resplit Lo as a part of their Spring/Summer 2011 collection. Designed around the principals of the GSG9, which was used by the Special Forces, the sneaker mixes both trainer and shoe design for style, durability and comfort. Made from a a light blue canvas and suede upper, the shoe features tonal stitch detailing, contrasting black …

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LauraAdidas Originals Resplit

New Puma Suede

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Puma have been digging around in the dead stock closet and come out with a butt load of new Suede colours hitting the shelves at the end of the summer. Puma Suedes akin to the Reebok Pump, the Adidas Shell Toes and the Nike Air Max1 are mega players in the sneaker world, never looking dated and always being refreshed with new colourways.

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jsmithNew Puma Suede

hypebeast: Stan Smith interview

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Hypebeast has posted an interview with Stan Smith, the face to one of the most popular tennis shoes of all times. The interview (by Eugene Kan) gives a little insight into Stan’s own background and how he broke into the world of professional tennis, as well as how the game has changed over the past 40 years. Smith also talks about his minimal involvement in the development of the Adidas trainer that has taken his name and his own surprise that the shoe has been in production for almost 40 years without hiatus. Oh and I mustn’t forget about the curious tale of why the shoe bares a moustache-less visage of Stan, that’s a real corker! (It’s not)

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Jonathan Smithhypebeast: Stan Smith interview

Alyasha x Adidas Originals preview here already!

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As promised here is the first full preview of the Alyasha x Adidas Originals collab – and arriving a little earlier than I predicted, aren’t we lucky lucky people! Coming via Caliroots (the selected carrier for Sweden) the line looks really strong, drawing influence from 1950’s Americana with a leather and a baseball jacket as key pieces.

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Jonathan SmithAlyasha x Adidas Originals preview here already!

Adidas Originals x Alyasha x Kazuki- no leopard print!

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A few weeks ago we gave you previews of the Jeremy Scott x Adidas Originals collab and I for one didn’t much like it. This week highsnobiety has got their hands on a tiny preview of Adidas Originals’ colabs with Alyasha (from Fiberops) and Kazuki (from Fragment Design). Though this preview is limited to one pic of each, the pieces look good and far better than the Jeremy Scott collaboration- i.e. no leopard print in sight.

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Jonathan SmithAdidas Originals x Alyasha x Kazuki- no leopard print!

Asos Untitled: Adidas Superstar, Jean Pierre Braganza and more

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Asos are launching their “Untitled” collection this week, a selection of limited edition products consisting of sunglasses, vinyl and trainers all traditional collectables for men along with a New Designers selection.

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adminAsos Untitled: Adidas Superstar, Jean Pierre Braganza and more

Jeremy Scott and Adidas- I really like it, I mean hate it

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The first lovely preview of the Adidas x Jeremy Scott colab is upon us, and I’m looking to those who boldly go where I choose not to… no, fear to tread. Those who say yes to leopard print and knocked off Armani. To those who still rock a greasy mullet and large faux jewel earings. That’s right, I’m looking to the Portuguese and their king Cristiano Ronaldo.

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Jonathan SmithJeremy Scott and Adidas- I really like it, I mean hate it

Vibe Magazine’s celebratory boot

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This year Vibe Magazine turns 15 and to commemorate this mile stone birthday the magazine, with the help of Adidas, has knocked up this limited edition Forum Hi. The sneaker has a subtle colourway but is high on detail with the use of ostrich and snake skin and patterned laces and stripes, also it is limited to only 1500 pairs- so I suggest you get your rear into gear and reach for that credit card now. However if you feel that 1500 pairs is a bit too common for you then there is a single super special signed pair of the Forums that will go to the highest bidder, for more info check it out on the Vibe website.

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Jonathan SmithVibe Magazine’s celebratory boot