Posts Tagged ‘basketball’

Footwear, Sports, Sportswear

Nike Basketball: “Basketball Never Stops”

By Laura on October 31st, 2011

The NBA lockout may have been extended until November 30th, but that hasn’t stopped Nike from rolling out their new campaign “Basketball Never Stops’”

The ad features some of the finest players in the game including: LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire, with cameos from Questlove, J. Cole and Duke’s Coach K. All focusing on their undying love, passion and dedication to the game of basketball.

With fans the most hurt by the lockout… the campaign plays on emotions and works as a bit of a PR job to protect the NBA’s public image. It will be interesting to see what happens if the entire season does go down the drain.



Heroes and Celebrities, News

André 3000 talks about Benjamin Bixby and pledges his love for short shorts

By Isabelle on March 11th, 2008

Andre_3000_benjamin_bixbyIn his latest film André Benjamin (pictured at the preview) got a taste for short shorts, the kind that basketball players wore in the ’70s. Semi-Pro was released last week and is a Will Ferrell comedy about you guessed it, basketball in the ’70s.

Benjamin told the New York Times “by the time we started filming, the shorts were like a
second skin to me,” he says. “It seems like you can cut through the air
a little bit better in them.”

So will they feature in his upcoming Benjamin Bixby collection? Well maybe, the range is scheduled to come out in autumn and is inspired by college football circa 1935, André explains that Benjamin Bixby is someone who is "kind of like your uncle, or your granddad, and he has a
closet full of experiences and clothes, and he’s been around the
world".

I’ve got high hopes for this collection, André is a great dresser and visited Italian Factories and Parisian textile fairs to get some inside info. He even garnered some advice from Vogue’s Anna Wintour so I’m pretty sure it should be a hit. One question though, I love his outfit (which includes a Benjamin Bixby tie worn as a belt) but the trousers seem like they could do with a little tailoring, am I right?

[Source]




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