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iPhone 5 helps Apple top CoolBrands survey

Gerald Lynch Brand Spotlight, Lifestyle & Gadgets Leave a Comment

Apple have topped the 2012/2013 CoolBrands survey, compiling which brands are seen as the most cool in the UK each year. Cherry-picked by a group of key cultural influencers, including celebrities such as musician Carl Barat and DJ Rob da Bank, this year sees tech brands smashing the list, making up 45% of the top 20. Last year, tech brands …

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