On a lonely stretch of Great Eastern Street more likely to be seen from a speeding cab than on a casual wander, men’s boutique A Child of the Jago has been around since July 2008.
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The gothic script and dark colours suggest something of a cross between the worst of River Island and All Saints but scrape under the surface of Heartless and you’ll find a great selection of menswear.
Gemma and I hot-footed it over to Old Street on Friday for the opening of Mr Start, Start Boutique menswear tailoring store.
Philip Start has been in Paris at the menswear shows looking for new pieces for his London Boutique Start. He caught up with us and gave us the lowdown from the last few days: