H&M are getting set to partner with the uber-trendy London cycling experts at Brick Lane Bikes for a new Spring range aimed at cyclists.
Taking design advice from the custom bike specialists, H&M are putting together an 11-piece capsule collection, with the aim being to design a range that cyclists can comfortably and safely wear while riding, and not look like trainspotters once they’ve dismounted and locked up their bikes. It’ll save having to bring a separate set of cycling clothes to work, so long as you keep a can of deodorant handy too.
Highlights of the range include practical Henleys and, yes honestly, a fitted tweed blazer. We can just imagine Bradley Wiggins pulling out his wallet as we type this post up!
Launching on 7 March 2013, the release of the collection and that blazer coincides nicely with the London Tweed Run for 2013, too.
Scroll up to view a video sneak-peak of the range and some of the minds behind its inception.