H&M’s Fashion forward collection

We talked briefly about H&M’s fashion forward capsule collection and now that pictures are available, we can all get a good gawk at them. Whilst it ultimately comes down to fit and build quality, on first look I’m slightly disappointed.

There’s a reliance on the colour grey, presumably to tone down the edginess of the looks and some of the pieces have already been done on the high street. On the bright side, I do like the look of the blazer on the far right and Rick Owens-esque long sleeved shirt (far left) looks like it could be an interesting piece. You’ll be able to judge for yourself come mid September, when the collection is released.