Posts Tagged ‘casio’

features, Watches

Is Apple gunning for your wrist? How the iWatch could revolutionise smart watches

By Stefano on December 4th, 2012

As a gentleman of discerning taste and impeccable grooming you are probably wearing a watch. It is likely to have been made by a high-end Swiss company and quite possibly cost you a fair bit of money.

If that is you the you are in fact part of a dying breed. Male watch wearers have been on the decline for several years now and there are many good reasons why. Firstly the economy. With many people watching their cash watches are often seen as a luxury that ultimately we can do without.

Secondly you simply can’t escape from devices that tell you the time. Even bus shelters let you know not just how long it is until the next 73 but also what the time is right now and how late you are going to be.

The overwhelming reason though for the decline in watch wearing is that it is one of many gadgets that has been usurped by the mobile phone. I bought my first mobile in 1997, which was around the time I stopped wearing watches on a regular basis. I have bought a few since, but they reside in a draw in my room and only appear on special occasions.

Nope if I want to know what the time is I pull out my phone, or if I am at home, my iPad. From a functional perspective there really is no need for me to own one.

SPOT and the early smart watches

The first whiff of change came a decade or so ago when a flurry of smart watches that appeared that added brought live data and gadget functionality to the wrist. Microsoft unveiled something called SPOT technology which drew in basic info like traffic details and the weather via FM transmissions. In spite of a hard core geeky fan club though SPOT never really took off.

I also remember a flurry of watch MP3 players like this one from Casio. There were also watch cameras too and I remember Sir Paul McCartney getting very excited about wearing one and sharing all his images with the press. There was also a Casio MP3 watch which received lots of press coverage, but attracted very few purchasers.

More recently has seen the growth of mobile phone watches which team up with Bluetooth headsets and enable the user to make and receive phone calls as well do basics like send text messages. The market leader here appears to be sWaP whose range can be bought SIM free in the UK via Amazon.

But it is only now that the smart watch has come of age and now shows signs of going mainstream. There are two reasons for this. Firstly the technology that enables watches to communicate with smart phones has matured to point whereby exciting data (ie your latest Facebook updates!) can be ported to the watch’s screen. Secondly our growing desire to archive every area of our lives – from the number of steps we take to the messages we send – has meant a renaissance in wearable technology and the wrist is a great place to keep a device to ensure that it is easy to access.

The new generation of smart watches

A great example of how smart watch technology is heading is the I’m Watch from Italy. This teams up with any number of smartphones (iPhone, Android, Windows Mobile) via a Bluetooth connection to deliver a huge selection of features. You can do the basics, make and receive calls, send text messages etc. But you can also use it to get updates from social networks, see your email, play music, check the weather and more. There are also developers working on new features to add to the watch.

The I’m Watch has its rivals. Sony’s Liveview, and the just launched Cookoo, both of which have fewer features but are significantly cheaper and may have great mass appeal.

Then there is the Pebble which gives you access to lots of apps so that you can turn your watch into a cycle computer or fitness performance analyser.

Almost all of the watches let you customise the face too, and you can even opt for an old school analogue type fascia.

You can bet too that companies who pioneered gadget watches like Swatch, are monitoring the new breed of devices and will be working on partnerships and developing their own products very soon.

Is the iWatch next?

There is one company though that could seriously propel smart watches into the mainstream – you guessed it Apple. Having sewn up the smartphone and tablet markets there is a huge amount of speculation as to where the company will be turning its attention to next. Some critics believe that Apple’s focus will be reinventing TV. However if it wants to explode a maturing market smart watches would be a sensible move. The reach would be huge and the watch would be complementary to Apple’s existing range of devices.

Apple is especially good at coming up with interfaces and operating systems that make devices easier to use. What bigger challenge could there be than making that tiny screen useful? Maybe Siri could play an important role? Secondly Apple is also genius at creating products that excite consumers. If anyone is going to be able to produce a gorgeous hi-tech watch it has to be Apple.

Finally Apple has a great track record of taking nascent technologies and perfecting them so that they are mass market friendly.

In some way the company has already done the groundwork in that iPad nano has the screen size of a smart watch and already has many of its features. All it would need to do would be for Apple to add a Bluetooth connection to the iPhone that enables the nano to access data and it would have a smart watch.

So, for any gadget lover a smart watch sounds like a no brainer. Except that there are a few significant obstacles that will have to overcome before they become mass market.

The biggest is battery life. Most smart watches need a recharge every few days and do you really want another device you have to power up.

Then there’s the making and receiving calls process. Apparently none of us are especially keen on being Dick Tracey and having a conversation via our watches.

Then there is the frustration of being able to access information but not really responding it. To reply to that tweet or email you will probably still have to get out your mobile.

Finally smart watch makers need to get design right. Producing watches that will appeal to techy boys and girls is one thing. Creating a timepiece that has the elegance and sophistication of say a Tag is another.

Over to you Jonathan Ive.

In the meantime here are the watches mentioned in the article.

I'm Watch from £300

Picture 1 of 8
Picture 1 of 8

Arguably the most sophisticated smart watch to date the I’m Watch runs a form of Android and hooks up to Android, iPhone and Windows mobiles and delivers a huge amount of features. You can do the basics, make and receive calls, send text messages etc. But you can also use it to get updates from social networks, see your email, play music, check the weather and more. There are also developers working on features to the add to the watch.



News, Watches

Casio mark 30th anniversary of G-Shock brand with fire red watch line

By Gerald Lynch on August 14th, 2012

Casio are preparing for quite the anniversary. April 13th 2012 will mark the 30th birthday of the brand’s popular chunky G-Shock wristwatch line.

To mark the occasion, Casio are to release three fire-red limited edition watches. The sturdy Mudman G-9330A, Frogman GF-8230A and DW-6930A have all been given a devilish makeover, a bold look for a bold brand that’s consistently pushed watch design to its limits.

Etched with the special 30th Anniversary logo designed by Eric Haze and finished with gold tint, they’ll land in a special commemorative tin sometime around September.

More than anything, it’s hard to believe the G-Shock brand is now nearly 30 years old, and how the classic look is stills stylish. Just take a look at the first ever G-Shock model pictured below, the DW-5000C-1A. Despite launching in April 1983, the G-Shock line still retains many of the details established so many years ago:

 



Lifestyle & Gadgets, Watches

Casio launched Formula 1 predictor game on Facebook

By Laura on May 17th, 2011

Formula 1 fan? Then make sure you check out the Facebook game Casio lauched last month. Users have to try and predict specific race times from each Grand Prix for the chance to winning various prizes, including a VIP trip to the Abu Dhabi Grand Prix, Casio EDIFICE watches and more.

Each week, you are asked to ‘Guess the Time’ of the driver in pole position and the fastest lap time of Casio’s Formula 1 partner Red Bull Racing. Users will be entered into a draw every week they play.

players who guess either time correctly get to go on a tour of the Red Bull Racing factory in Milton Keynes, and the users who come closest each week overall will win one of Casio’s latest EDIFICE watches.

I have had a chance to check out the EDIFICE watch… and trust me they are pretty awesome. You can check out the game here.



Accessories, Watches

Casio G-Shock GRX-5600B-2JF

By Laura on March 31st, 2011

Ahead of the G-shock West launch tonight in Seven Dials, London, I decided to do a little research and check out some of their latest watches. To be honest I was not really expecting much, but was pleasantly surprised. One of my favourites is the G-Shock’s GRX-5600, which merges two of the brand’s most iconic styles, the DW-5600 and DW-6900. The result a highly durable watch for those out on the water. It even has the ability to calculate waves with a solar panel for battery collection. Time to hit the beach…



Accessories, Watches

The Casio Pathfinder

By Laura on March 23rd, 2011

Looking for a new watch with a more grown up look? Then check out the new Pathfinder range from Casio. This watch has all the makings of the G-Shock yet with more mature refinement.

Incorporating a durable casing with some great outdoor functions, including a digital compass, altimeter, thermometer and barometer. Additionally, battery power can be taken in from solar energy thanks to the “Tough Solar” feature.

However, at the end of the day the Pathfinder is a watch, and accuracy is paramount. This is provided by a 6-Band atomic syncing feature which allows radio signals to calibrate the watch – super cool in our opinions!



Collaborations, Watches

Casio and Red Bull Racing Collaborate On Limited Edition Watch

By Laura on November 12th, 2010

Thumbnail image for Redbull watch

Casio and Red Bull have teamed up to create the new limited edition watch for the EDIFICE collection.

The cumbersomely named EFA-131RBSP-1AVEF, was inspired by Red Bull’s F1 team.

The solar powered watch boasts WaveCeptor radio-controlled technology, which updates the watch up to six times a day from international radio transmitters, ensuring that the watch is never a second off. It also includes all the usual sports functionality including a triple sequential chronograph and water resistance up to 100m.

The watch will be available from the end of November from Casio for £150



Watches

Casio dual time silver watch

By admin on February 9th, 2009

casio dual time silver watch.jpg

Click image to enlarge

This watch is the silver version of the black dual time Casio which we featured a while back. It wouldn’t normally warrant a mention but the combination of silver strap and black face is odd enough to give this watch another look. You can snap it up for 29.90 Euro from German website Coutié.

It has a geeky, ’60s space age feel and reminds me of the sharp characters in 2001, A Space Odyssey. They were dressed by the now, sadly defunct label Hardy Amies and the watch seems to embody this highly functional but undeniably stylish aesthetic. See after the jump for a shot of the besuited astronauts.

Read the rest of this entry »



Trends, Watches

Casio’s black watch hides its skeezyness behind a black resin strap

By admin on September 18th, 2008

casio black resin strap watch 80s retro.jpgI know Casio watches are a bit ubiquitous nowadays but I’m still hankering after a gold Dual Time Casio for that sleazy uncle/skeezy factor. There’s something amazingly creepy about having two kinds of time on one watch, and I love it.

For a less tacky and more durable (in trend terms anyway) go for the the black resin strap version. It hides its ’80s retro geeky looks under a cloak of minimalist respectability fooling people into thinking it’s a plain old boring watch. Furthermore it does all of this for the utterly stupid price of £10.97, brilliant!




©2012 Shiny Digital Privacy Policy
-->