We love Parisian label April 77′s summer collection. Entitled ‘The Apollo Program Was a Hoax’ it’s an eerie journey through deserted landscapes and as the name suggests there’s more than a touch of otherworldliness to the images.
They’ve given names for the colours: ‘Telstar Black’, ‘Satellite Red’, cute little touches on the space theme. The clothes themselves are clean, minimal staples with a slight ’70s feel. One of the standout pieces is the Hubble sweatshirt, with its space print. Jump through to see more images from the shoot.