H&M to push the boundaries of their menswear collection

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H&M have decided to put a little more elbow grease into their menswear line, focusing on a sort of premium range that will be at thirty stores worldwide. Although no mention is made of COS in the article, it’s likely that the success of their upscale big brother has led them to the conclusion that men will gladly pay more for higher quality.

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COS in Monocle magazine

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Now that COS is a success, with three more stores set to open this year, it’s nice to look back on what they wanted to achieve and whether they did so. Thankfully, this Monocle.com video allows you to do just that. For those who haven’t read Monocle magazine, it’s basically an international current affairs magazine with a website that has clearly been designed with the magazine, not as an afterthought.

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