Nike opens running store in London’s Covent Garden

On October 8, Nike is to open its first store aimed specifically at running enthusiasts. Based in London’s Covent Garden, the Nike Running store promises to be the destination for every type of runner from the the fashion savvy to the the music lover to the cutting edge tech enthusiast who swears by Nike’s iPod app! Nike Running specialists will …

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shinychrisNike opens running store in London’s Covent Garden

Diesel’s Dirty Thirty jeans

diesel dirty thirty jeans london store covent garden.jpg

The massive queue, deep in denim conversation.

As we arrived to Neal Street this morning the queue outside the Diesel shop snaked around Earlham Street and almost spilled out onto Seven Dials.
The fuss was for Diesel’s Dirty Thirty limited edition jeans, created to celebrate thirty years of diesel, modelled by Daisy Lowe and retailing for just £30 you can see why so many people turned up for the one-day only sale.

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adminDiesel’s Dirty Thirty jeans

Brandish Feature: Drop-Crotch Demo

Drop-crotch jeans have been dubbed the ‘future of denim’ and ‘the next skinny jean.’ I am an unbelievable skinny devotee (yes, I am scarred after wearing them in Summer-heat London and not even joking) and for this reason, I decided to road-test an exclusive pre-production sample pair from Trousers London.

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Will ReidBrandish Feature: Drop-Crotch Demo