Hitting you up with some more Levi’s action, this time from Japan. Levi’s Japan has launched a new service for all of those who wanted custom jeans straight out the box. Following in the footsteps of Nike I.D it is now possible to get custom jeans direct from Levi’s with the ability to pick the cut, wash, wear, and details such as rivet colour and paint spatters.
This is all good and I’m sure it will take off, though I would like to see some more wash options and a few different cuts other than 502 regular wide, 505 regular wide and 517 bootcut- what’s wrong with a nice skinny fit?
[Info from hypebeast.com]