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H&M teaming up with Brick Lane Bikes for cycling-in-style range

Gerald Lynch Clothing, Cycling, News Leave a Comment

H&M are getting set to partner with the uber-trendy London cycling experts at Brick Lane Bikes for a new Spring range aimed at cyclists. Taking design advice from the custom bike specialists, H&M are putting together an 11-piece capsule collection, with the aim being to design a range that cyclists can comfortably and safely wear while riding, and not look …

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