Posts Tagged ‘denim’

Accessories, Denim, features, Jeans & Trousers, News

Levi’s go green with WasteLess S/S13 jeans collection

By Gerald Lynch on October 18th, 2012

Green is the new black over at Levi’s, who’ve just revealed the WasteLess jeans range for Spring/Summer 2013. Revealed at a slick launch bash at London’s Farmiloe Building in Farringdon, Brandish went down for a sneak peak at the new eco-freindly denims.

Each pair of Levi’s WasteLess jeans is made from a minimum of 20% post-consumer recycled content, roughly 12 to 20 ounces per pair. The bulk of this will be made from recycled plastic bottles, be they clear, green or brown. Turn the jean’s inside out and the inner shade reveals what sort of bottles went into making your slacks.

“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand.

“This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Indeed, the jeans look to be as comfortable as any Levi’s pair before them, feeling as soft to the touch as any traditional denim weave we’ve laid our hands on before.

Levi’s expect to put some 3.5 million recycled bottles into the WasteLess range next year, which will include 511 Skinny jeans, a new modern-looking  504 Straight Fit jean, and the Trucker jackets.

“With this collection, we’re doing our own small part by taking waste and making something new from it,” added Curleigh.

“We don’t just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet.”

The event also showcased other elements of Levi’s Spring/Summer 2013 range. Coloured denims continue to be on trend, with both bold and soft pastel washes (inspired by India’s spice markets) set to feature heavily.

In terms of the mens range beyond jeans, canvas boots and rucksacks in muted earth tones look set to feature heavily:

While a range of bright primary coloured parka jackets also looked particularly good:

A forthcoming partnership with Liberty’s of London was also revealed, with Levi creating a short range using one of the top British store’s iconic prints as we speak.

Scroll down for some more shots from the Levi’s launch event.

Levi's SS13 Collection

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Picture 1 of 52



Denim, News, Underwear & Swimwear

Diesel Underdenim underwear is for low slacks, not “Never Nude” dudes

By Gerald Lynch on October 3rd, 2012

Diesel Underdenim

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Picture 1 of 7

Under…denims? That’s the new underwear push from Diesel, who’ve put together a new range of “Underdenim” trunks for men who like to wear their slacks low with a bit of cheek on show, otherwise known as the “Most Dumbest Fashion Fad Eva”.

Misleading marketing be-damned, they’re made of cotton rather than denim (which we’re certain your knackers will be thankful for), and are designed to blend in with your jeans if you’re “riding low batty”.

The argument then surely is to just invest in a belt instead and keep your trousers pulled up, but then we’d all look like Tories or something is what I assume is being inferred here.

Yours for £20 a pop from Diesel, we’re just a little bit disappointed that they don’t have a touch more influence from  Tobias “Never Nude” Funke of Arrested Development fame:



Collaborations, Denim, features

Supreme x Levi’s 2011 Fall/Winter Collection

By Laura on September 12th, 2011

Supreme is at it again this time partnering up with Levi’s on their new capsule collection for Fall/Winter 2011.

The collection features a number of standard staples from the American denim giant, including Levi’s 505 Zip-Fly Jean, a Chambray Work Shirt, a Trucker Jacket in leather and suede, a Denim Down Vest and Denim Bell Hat. Although I love the collection, I can’t help but feel that most of it does not look that different from the regular Levi’s collection. Hopefully prices will not be over inflated just because the pieces have a Supreme label slapped in them.

The collection is being assembled in the US and expected to hit stores Sept 15th, Japan on the 17th and the new London store on the 22nd.



Brand Spotlight, Clothing, Coats & Jackets, Denim, features, Sportswear

Levi’s Commuter Cycling Series

By Laura on May 5th, 2011

Levi’s latest collection aimed at cyclists has been creating a lot of buzz this week and it is not hard to see why.

Their debut cycling line draws on their workwear heritage, while incorporating technical functionality. One of my favourite pieces from the collection is the Trucker Jacket, based on a 1967 design. It’s long cut with a slight drop tail flatters most body types and is perfect for cycling in. The jacket is well thought out and designed with the wearer in mind, from the angled front pockets for easy access, the extra fabric in the underarm for added mobility, to the lip on the cuff to partially cover hands while riding. Like all the pieces in the line, the jacket also features antimicrobial odor-protection and reflective accents for visibility.

Another key detail to point out is the Nanosphere Technology, which is used across the line. This application was developed in partnership with Swiss fabric brand Schoeller Technologies and makes materials water and dirt resistant, increasing the lifespan of the material.

In addition to the Trucker Jacket, Levi’s have also created the 511 Skinny Commuter pants (available in elasticized denim or khaki). What makes these pants unique is the loop built into the waistband for or carrying around your u-lock, and the reflective tape on the inner seam to provide increased safety at night. The reinforced crotch is also a nice touch that should save you from regular trips to the tailor.

If you are a cyclist in need of a new jacket or jeans definitely check out this collection.



Denim

Levi’s Launch Waterless Line

By Laura on January 24th, 2011

I have a bit of a confession to make. I pretty much never wash my jeans…Once in a while I throw them in the freezer, but that’s about it. But what if you could save millions of liters of water just by washing your jeans less? It seems this is the very idea behind Levi’s new Waterless line.

Apparently the average pair of Levi’s jeans uses 42 liters of water per washing process. The Levi’s Waterless line aims to reduces this usage by up to 96% in the finishing process. In other words these rigid jeans use virtually no water in production. Check out the fun video above announcing the campaign.



Denim

The Death Of Organic Denim

By Laura on January 13th, 2011

At one point the majority of denim brands Levi’s, 7 For All Mankind, Earnest Sewn, and J Brand offered at least one pair of organic cotton jeans and while it may have seemed like a gimmicky sales tactic, cotton is one of the worst offenders when it comes to the use of chemical pesticides and fertilizers. In fact the Sustainable Cotton Project, has released data showing that the cotton industry is responsible for 25 percent of the world’s chemical pesticides and fertilizers. So if cotton is so damaging to the environment, why have we lost interest in organic environmentally friendly denim? In fact nearly all of the denim brands that once carried organic denim have stopped.

Denim companies argue that they are now taking into consideration water use, dye impact, soil health, labor issues and fair trade. H & M, Adidas, Nike, and Levi’s have all recently joined the Better Cotton Initiative, a nonprofit, which focuses on sustainable-agriculture techniques, water use and economic and labor issues. The initiative which is focused on cotton farms in India and Pakistan will aim to reduced chemical use and water consumption by a third. However, this cotton will not likely be ready to used in clothing until spring 2012, and will be blended with conventional cotton at first. It can take a while for industries to shift practices, but it seem a shame to see them move away from organic practices.

All of this begs the question was organic denim popular or do we not really care. Either way the future of eco-fashion is certainly up for debate.



Gallery, Jeans & Trousers, Trends

Gallery: Summer Shorts

By admin on June 2nd, 2009

Summer is most definitely here, at least for today and if you’re sweltering under the heat of some office trousers we feel your pain. Actually we’ve got our legs out, sorry.

Take a look at our guide to this summer’s shorts, we’ve trawled the internet for the best in short trousers to keep your legs cool and your outfit stylish without a toggle, cargo pocket or zip in sight. There’s something for everyone from denim to tailored and also floral pair you’ll love, honest!

Click image to start gallery


Clothing, Designer Spotlight, Jeans & Trousers

Jeremy Scott x Ksubi In-store this March!

By Will Reid on February 25th, 2009

20081030173114lh7.pngIn the later months of last year, the Brandish team began to see previews from the Jeremy Scott Loves Ksubi denim collection.

Now, upon Lady Gaga wearing the orange love-heart suit in Sunday Times Style magazine, we are pleased to tell you that the line will be in-stores this March.

This is the fifth time the two labels have collaborated and as with previous collections, Jeremy Scott Loves Ksubi 2009 toys with the idea of Scott’s brilliant, brash prints with the achingly cool shapes of Aussie-label Ksubi.

Trashbag Aesthetics have reported that the line will be released in shops in March and we have already begun sharpening our elbows!

The floral-print denim at left is the only menswear we have so far seen from the collection but those hardcore fashionistos will no doubt be rocking the woman’s Nu-Rave orange ASAP.

See after the jump for more pics!

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Clothing, Designer Spotlight, Jeans & Trousers

Yay or Nay: Undercover Lace-Up Jeans

By Will Reid on January 29th, 2009

90680_1.jpgDenim has been revolutionised in recent times and the last few years have seen denim be used by menswear designers to make a true statement. Whether skinny, twisted, acid bright faded, torn, studded, boot-leg: some might say that ‘jeans maketh man.’ And they wouldn’t be far wrong.

So, what would these jeans say about a male? They lace up (with white leather might I add) the side and turn up at the bottom. The have a diamond pattern detail on the back pockets and come from one of the coolest labels of the moment.

Yay or Nay
my friends? Vote after the jump.

(Jeans, Browns, £215)

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Clothing, Designer Spotlight, Trends

Topman Latest Trend: ‘Berlin Wall’

By Will Reid on January 21st, 2009

berlinwall.jpgTopman has revealed their latest ‘trend’ (read: mini theme-based collection) and with a name like ‘Berlin Wall,’ I was expecting rough skinny jeans and a fusion of This Is England skin-head with a kind-of Soviet, military cool. As always, the high-street label has delivered and the bleached skinny jeans are accentuated with textured trench coats and monochrome hoodies. I don’t quite see where the comic-strip boxers and novelty socks come into German reunification but I’m not complaining!

I have my eyes on the ‘Vintage Blue Skinny Jeans’ and the ‘Grey Marl Stitch-Line Hoody.’ Check out this link for the Trend video and full collection.



T-shirts, Polos & Shirts, Trends

Real men wear denim shirts

By Colin Chapman on January 6th, 2009

topmandenim_shirt.jpg

The latest Buck magazine hit the stands last Friday and amongst its Gallic-themed pages is a great piece on the importance of denim this S/S. Highlighting the same Acne/Lanvin collaboration I’ve been talking about here recently it seems that there’s nothing to stop a full on indigo revolution once the sun finally breaks out.

Thing is: don’t limit yourself to jeans. Denim or chambray … there are so many ways to go blue aside from the obvious. My tip: try mixing denim into a formal outfit. A fitted denim shirt looks great with a knitted or chunky tie .. or dare I say it a silk bow tie for maximum contrast. Wear under a blazer or with tailored trousers and keep it pressed. Topman have a fantastic denim shirt instore, the type of shirt that you could find during a lucky day’s haul at a vintage boutique .. or pay £30 quid for now and not have to rummage through all that musty stuff.



Designer Spotlight, Jeans & Trousers, Trends

Acne Jeans-Lanvin Collection Launches: a glimpse of Spring 2009

By Colin Chapman on December 19th, 2008

lanvin_acne_jeans.jpg

Acne Jeans have just launched a collaborative denim collection with Lanvin. Check out their lovely Flash pop-up lookbook to see an (oh so welcome!) glimpse of Spring 2009. Soft denim blazers, pleated shorts, these shapes will inevitably be replicated by the high street come summer. Lanvin, under the eye of designer Alber Elbaz, has become one of the most directional brands in menswear in recent years. Not to mention Elbaz’s kitting out Tilda Swinton for red-carpet affairs.

Always cutting edge in terms of shape and finish, the Lanvin label has a genuine polish that (almost) justifies the eye watering prices. Acne Jeans meanwhile are a personal fave: their jeans are impeccably made, and you can guarantee that the very latest cut will be on offer, if at a cost. Their pleated Gentleman’s Jeans earlier this year (also a collaboration: with Fantastic Man magazine) had Charlie Porter in a dither and calling for the end of the skinny jean.

Escape the holiday hell and take a peak at what we’ll be wearing next Spring.

Source: Acne Jeans/Lanvin



Jeans & Trousers, News

Diesel’s Dirty Thirty jeans

By admin on October 10th, 2008

diesel dirty thirty jeans london store covent garden.jpg
The massive queue, deep in denim conversation.

As we arrived to Neal Street this morning the queue outside the Diesel shop snaked around Earlham Street and almost spilled out onto Seven Dials.
The fuss was for Diesel’s Dirty Thirty limited edition jeans, created to celebrate thirty years of diesel, modelled by Daisy Lowe and retailing for just £30 you can see why so many people turned up for the one-day only sale. 160 Diesel shops are taking part in the promotion, and we stopped to chat to the patient shoppers at the Covent Garden store.

Take a look at the gallery on Catwalk Queen.

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Jeans & Trousers

Life begins at (Dirty) Thirty

By Jonathan Smith on October 5th, 2008

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Life begins at 30, or so they say- I’m 24 and I beg to differ. Come my 30th birthday I will become a recluse until my 50th and can rejoin society with a cane and pipe, because middle age just isn’t cool. However for a denim brand a 30th birthday is the prime of its youth so lets all send our warmest birthday wishes to Italian denim fiends Diesel.

To mark their 30th birthday Diesel launch their “Dirty Thirty” campaign a multi-city, multi-time zone, uber-party kicking off in Tokyo on the 11th of this very month and to commemorate the occasion for one day only will be a limited edition super cheap pair of Diesel denim jeans costing a zany €30. The jeans will be available from 10am this Friday in select Diesel stores and it is expected that they will sell out bloody quick, so pull your finger out and get down early if you want to get your hands on the cheapest, most exclusive jeans of this season.

Check out more pics after the jump.

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Jeans & Trousers

Trousers London: G-Star wearers need not apply

By Jonathan Smith on October 2nd, 2008

tl.jpgA little while ago our young fashionable upstart Will test drove a pre-production sample of a pair of drop crotch jeans by Trousers London and now the equally young denim brand has opened their online store so you can buy the finished article, fancy that!

Their first line comes as four styles of jean each limited to 150 pairs and individually numbered, costing £180 per pair. The brand focuses on the quality and the sustainability of their materials and looks to be a big player in the cutthroat world of denim. I seriously like these jeans; they are potentially a superior alternative to Levi’s Vintage, Evisu and Edwin. In fact, I think they are far superior to all these brands, which is hard for me to say being a Levi’s die-hard.

If you’re looking to splash out on a new pair of jeans then look no further than the Trousers London website and jump through for more images of all the styles – G-Star wearers need not apply.

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