Posts Tagged ‘eco-fashion’

Brand Spotlight, Clothing, Coats & Jackets, Denim, Gallery, knitwear

Edun Autumn/Winter 2011 Menswear Collection

By Elisabeth Edvardsen on August 17th, 2011

Summer seems to have escaped this year with a chilling 14 degrees this morning when I left the house. But as much as I love sun and park life, I can’t help but to love the colder months when you get to wrap up warm in wonderful clothes – my growing up in the Arctic could also be a reason for this… and my love for ‘look-at-me’ knitwear.

If you’re looking to invest in your winter wardrobe but want to do it in a green way, Edun is the place to look. The brand of Ali Hewson and Bono – yes that Bono – has an amazing collection out for this autumn/winter that will make you look dashing.

Using layers and dimension to create a well-travelled feel that is juxtaposed with modern silhouettes, Edun offers unique styles with added pockets, stitching and darting details, and the sweaters and knits span the spectrum, from lightweight layering to a fresh twist on vintage Fair Isles patterns.

Trousers range from clean, slim and straight tailored to tapered leg and drop crotch. Something for everyone! The denim is work wear influenced and most of it is made from recycled fabrics in Africa, with an organic wash to finish.

The seasons’ colour choices are inspired by natural elements such as stone and ash accented with petrol and ice, whereas red brick and cranberry wine play off sediment black and dark neutrals, like storm and tar, are accented with raisin, mulberry and peacock.

This is definitely style with substance!

Edun Autumn Winter 2011 Collection

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Picture 3 of 18

Photo courtesy of Edun


The Death Of Organic Denim

By Laura on January 13th, 2011

At one point the majority of denim brands Levi’s, 7 For All Mankind, Earnest Sewn, and J Brand offered at least one pair of organic cotton jeans and while it may have seemed like a gimmicky sales tactic, cotton is one of the worst offenders when it comes to the use of chemical pesticides and fertilizers. In fact the Sustainable Cotton Project, has released data showing that the cotton industry is responsible for 25 percent of the world’s chemical pesticides and fertilizers. So if cotton is so damaging to the environment, why have we lost interest in organic environmentally friendly denim? In fact nearly all of the denim brands that once carried organic denim have stopped.

Denim companies argue that they are now taking into consideration water use, dye impact, soil health, labor issues and fair trade. H & M, Adidas, Nike, and Levi’s have all recently joined the Better Cotton Initiative, a nonprofit, which focuses on sustainable-agriculture techniques, water use and economic and labor issues. The initiative which is focused on cotton farms in India and Pakistan will aim to reduced chemical use and water consumption by a third. However, this cotton will not likely be ready to used in clothing until spring 2012, and will be blended with conventional cotton at first. It can take a while for industries to shift practices, but it seem a shame to see them move away from organic practices.

All of this begs the question was organic denim popular or do we not really care. Either way the future of eco-fashion is certainly up for debate.

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